The market for detergents and cleaning products in Spain

Detergents and cleaning products are everyday consumer goods, essential for keeping homes, workplaces and public places clean. This market encompasses a wide variety of products: laundry detergents, multi-purpose cleaners, floor care products, disinfectants, and more. It is segmented according to use (textiles, surfaces, sanitaryware) and is aimed at both households and professionals.

worldwide, the market is growing steadily. By 2021, the geographical breakdown shows that the Asia-Pacific region will dominate with 35% of the market, followed by Europe(20.6%) and North America(15.4%). Emerging regions such as Latin America and Africa together account for 29%. This growth is driven by growing demand for hygiene, heightened health awareness since the pandemic, and ongoing industrial needs.

In Spain, one of the most important segments is garment care, which accounts for around 40% of the national market. This sector remains dynamic, thanks to regular household consumption and product innovation by major brands. Spain is following the European trend towards higher-performance, more environmentally-friendly products.

A strong trend is currently impacting the entire sector: amore sustainable offer. The industry, in particularA.I.S.E. member companies (including 115 Spanish companies via AMELDA), is aligning itself with the objectives of the European Green Deal. Key targets for 2025:

20% recycled plastic in packaging,

Use ofrecyclable packaging,

Consumer information on reducing energy consumption (washing clothes accounts for over 60% of CO₂ emissions in the usage cycle),

Reducing environmental impact: since 2006, the industry has cut CO₂ emissions by -55%, energy used per ton produced by -43%, and packaging materials by -17%.

By 2020, 98.9% of European production was already following this environmental charter, guaranteeing compliance with standards via the AISE MARK label, which has become a benchmark for sustainability-conscious consumers. The Spanish market is thus part of a dynamic of green innovation, combining efficiency and responsibility.