Content of the study:
The local product market - Brazil

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MARKET OVERVIEW

1.1 Definition and scope of study

Local products refer to food products considered an integral part of Brazilian gastronomy, with a traditional and local component.

The market for local products is characterized by its diversity of products (dairy products, meat, fruit and vegetables, etc.) and its large number of players with a high competitive intensity (private labels, agri-food giants, local producers, innovative SMEs, etc.). In the local product market, the performance of companies depends heavily on the commitment of regional consumers to these products, while attracting customers across borders.

A Unilever study concluded that 21% of people prefer to support brands that adopt sustainable practices in the production and dissemination of products and services. With Brazilians it is no different, they listed their main reasons for choosing local producers over big businesses :

  • Freshness and taste, thanks to smaller distances covered by the products
  • Reduction of waste and thus a lesser impact on the environment
  • The fact that small and medium companies are responsible for 75% of formal jobs in the country
  • Encouraging the economy of the city and region itself

Furthermore, small businesses already account for 27% of national GDP. Even so, the high prices and the difficulty of meeting these producers in the big cities have proved to be the biggest obstacle to the growth of this market. Those who are able to overcome these barriers are more likely to succeed in the short and medium term.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff

OK

The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study


Businesscoot Response:

Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)

The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector


Businesscoot Response:

Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)

The market for sports nutrition supplements - France

Publicado en 06/01/2022 by Amaury Wernert

The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting


Businesscoot Response:

Hello Amaury, Thank you for your feedback. We are happy to read that the content and structure of the study have fully met your expectations. :)

The ready meal market - France

Publicado en 26/11/2020 by Lucie Piette - Cooperl

Good synthesis of the market with interesting figures


Businesscoot Response:

Hello Lucie, Thank you for your feedback. We are happy to read that you were completely satisfied with the content of the study. :)