Content of the study

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MARKET OVERVIEW

1.1 Definition and scope of study

Local products refer to food products considered an integral part of Brazilian gastronomy, with a traditional and local component.

The market for local products is characterized by its diversity of products (dairy products, meat, fruit and vegetables, etc.) and its large number of players with a high competitive intensity (private labels, agri-food giants, local producers, innovative SMEs, etc.). In the local product market, the performance of companies depends heavily on the commitment of regional consumers to these products, while attracting customers across borders.

A Unilever study concluded that 21% of people prefer to support brands that adopt sustainable practices in the production and dissemination of products and services. With Brazilians it is no different, they listed their main reasons for choosing local producers over big businesses :

  • Freshness and taste, thanks to smaller distances covered by the products
  • Reduction of waste and thus a lesser impact on the environment
  • The fact that small and medium companies are responsible for 75% of formal jobs in the country
  • Encouraging the economy of the city and region itself

Furthermore, small businesses already account for 27% of national GDP. Even so, the high prices and the difficulty of meeting these producers in the big cities have proved to be the biggest obstacle to the growth of this market. Those who are able to overcome these barriers are more likely to succeed in the short and medium term.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Method

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Analysts 1 sector analyzed
in 40 pages
Method
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Analysts

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Data

  • Databases
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Method

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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.