The hotel and tourism real estate market in France

Paris and Île-de-France attracted two thirds of the amounts invested in French hotel real estate in 2024, according to Hospitality On (September 2025); the rest is shared among the large regional cities. Mountain resorts form a second hub of tourism real estate in France: Challenges (February 2026) describes Alpine resorts busy all year round, with an 85% occupancy rate at year end and more at altitude.

Listed property companies, insurers and funds dominate hotel real estate in France. Covivio Hotels owns 283 hotels in 12 countries worth €6.4bn at the end of 2024, 33% of them in France, according to L’Industrie hôtelière (June 2025). Covivio controls 52.5% alongside Crédit Agricole Assurances, BNP Paribas Cardif and Generali. Its portfolio is 40% mid-range, a little over 30% upscale hotels and a little under a third economy.

Mountain tourism property in France reaches some of the highest prices in the country. According to Challenges (February 2026), new apartments sell for €20,000 to €45,000 per square metre in Courchevel 1850, and chalets for up to €50,000. The top end trades at €20,000 to €23,000 per square metre in Megève, €15,000 to €17,000 in Saint-Martin-de-Belleville and €12,000 to €16,000 in L’Alpe d’Huez.

Hotel transactions exceeded €17bn in Europe in 2024, up 62% year on year, with an average price of €215,300 per room, according to Hospitality On (September 2025). At €2.7bn, France accounts for less than 16% of that European total (calculated from Hospitality On). The French hotel real estate market is still driven by Paris, and hotels there show greater resilience than other real estate asset classes.

A PDF report in French, 2026 edition, organised in six chapters: definition and scope, investment volumes, tourist demand and performance, investors and ownership models, regulation and constraints, market outlook.

Property consultancies’ reviews, property companies’ publications, public tourism statistics and trade press articles from the IndexPresse database. Every figure comes with its source and period.

Yes. The study is updated before it is sent, within 48 hours at most: it includes the latest published data, and every figure comes with its source and period.

Investors, property companies and asset managers, tourist residence developers, hotel operators, as well as bankers, advisers and local authorities who need to understand the hotel and tourism real estate market in France.

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