Content of the study:
The connected watch market - Italy

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MARKET OVERVIEW

1.1 Definition and scope of study

A smartwatch is a mobile device with a touchscreen display, designed to be worn on the wrist. The main benefit of a smartwatch is that it keeps you constantly updated without you having to whip out your smartphone. While early models were only able to perform basic tasks, such as calculations, translations, and games, more updated versions are true wearable computers. Many smartwatches, in fact, are capable of running applications, surfing the internet and duplicating all the contents stored in a smartphone via Bluetooth connection. The market of smartwatches can be segmented according to operating system (usually Watch OS powered by Apple or Android Wear OS provided by Google), display type, application (such as personal assistance, medical, sports), and geography.

The global smartwatch market was valued at $48.1 billion in 2018, and it is expected to reach a market value of $130.5 billion by 2024, registering a CAGR of 18.2% during the period.

In Italy, the market of smartwatches is experiencing an important growth. Just a few years after the product launch, they have gained a relevant position in the technological market, becoming an essential accessory in every day’s life. Therefore, people are nowadays more willing to pay for a performing smartwatch, which can provide contactless payments, blood pressure and pulse measuring systems, internet connection and so on. During 2020, indeed, there has been a progressive and significant market shift towards more expensive models, and almost 7.7 million of Italian citizens have purchased a smartwatch during the same year.

Given the positive feedback and consensus that smartwatches have raised through consumers, the average price of such product is increasing sharply. The major players in this market are Apple, Samsung and Huawai, but there are some other brands, especially in the Asian markets, that are expected to gain a significant position in the global market in the coming years.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (5)

Reviews (5)

The costume jewelry market - France

Publicado en 07/11/2022 by Philippe PETROU - MYTIKAS

Très bien fait.


Businesscoot Response:

Merci Philippe pour votre retour et pour la confiance accordée. :)

The children's clothing market - France

Publicado en 29/10/2022 by Amina Mellal

J'adore vos études, je les trouve très complète et toutes les sources sont toujours citées.


Businesscoot Response:

Merci infiniment Amina pour votre retour ainsi que la confiance accordée.

The men's ready-to-wear market - France

Publicado en 29/10/2022 by Client Anonyme

Très complet!


Businesscoot Response:

Merci pour votre retour et la confiance accordée. :)

The baby clothing market - France

Publicado en 07/09/2022 by Dan

I found this study to be very complete yet concise. It gives the main trends of the market and does not limit itself to "basic" figures such as sales figures, but also deals with pricing strategies and trends according to the positioning of the players. It's a study that has really served me well and that deals with marketing, the regulatory side, the offer, the competition and the pricing. Bravo!


Businesscoot Response:

Thank you Dan !

The sportswear market - France

Publicado en 08/08/2022 by Domaine Saint Roch - Domaine Saint Roch

Operational

Customer cases and references

Customer cases and references
La pépite Interview
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BFM Business

La pépite Interview

Paul-Alexis Kebabtchieff
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Boston Consulting Group

Paul-Alexis Kebabtchieff

Marie Guibart
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Kea Partners

Marie Guibart

Elaine, Durand
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Crédit Agricole, Information & Veille

Elaine, Durand

Philippe Dilasser
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Initiative & Finance

Philippe Dilasser

Anne Baudry
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Metro

Anne Baudry

Amaury Wernert
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Kroll (Duff & Phelps)

Amaury Wernert

Smart Leaders Interview
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B-Smart

Smart Leaders Interview