MARKET OVERVIEW
1.1 Market definition
The children's clothing market refers to all fashion clothing and accessories for children between the ages of 2 and 14.
The global market for children's clothing is growing and much more dynamic than the adult ready-to-wear markets for men and women. While the European and American markets dominate the global market, the Asia-Pacific region is booming
Also in France, the children's clothing market is one of the most buoyant segments of the relatively stable clothing market. The market is structured around major specialized brands, large generalist retailers and a multitude of independent specialized players
The children's apparel market is benefiting from the popularity of online sales and is investing in increasingly efficient in-store delivery and pick-up services. The sector's specialist brands are also present on the various online distribution platforms. The share of online sales in the children's clothing market is growing steadily. More generally, it is innovation and digital expertise that allow the players to differentiate themselves in a very competitive market where parents need to be convinced.
Partly due to pressures on purchasing power as well as the fashion industry's sensitivity to environmental impacts, the second-hand market is showing growing results. In fact, a few brands in the children's clothing market are taking advantage of the trend to launch their own resale platform
Finally, we are seeing a drop in prices in this market, thanks in particular to the success of the sales and promotional periods that punctuate the fashion market, the emergence of Internet specialists with aggressive pricing policies and the positioning strategies of specialist brands.
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATION
COMPANIES
To keep reading, buy the full research
What is in this market study?
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What are the latest trends in this market?
- What is the positioning of companies in the value chain?
- How do companies in the market differ from each other?
- Access company mapping and profiles.
- Data from several dozen databases
This market study is available online and in pdf format (30 p.)- Download an example
- Recent reviews ★★★★☆
Availability within 1 business day
Buy a pack and get an immediate discount
Pack 5 études (-15%) - France
378€
- 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
- Conservez -15% sur les études supplémentaires achetées
- Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)
Consultez les conditions du pack et de remboursement des crédits non consommés.
Inclus dans ce pack: This study (The children's clothing market - France) + 4 other studies of your choice
Method
|
|
|
|
in 40 pages |
|
|
|
|
Analysts
|
Data
|
Control
|
Method
|