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MARKET OVERVIEW

1.1 Market definition

The children's clothing market refers to all fashion clothing and accessories for children between the ages of 2 and 14.

The global market for children's clothing is growing and much more dynamic than the adult ready-to-wear markets for men and women. While the European and American markets dominate the global market, the Asia-Pacific region is booming

Also in France, the children's clothing market is one of the most buoyant segments of the relatively stable clothing market. The market is structured around major specialized brands, large generalist retailers and a multitude of independent specialized players

The children's apparel market is benefiting from the popularity of online sales and is investing in increasingly efficient in-store delivery and pick-up services. The sector's specialist brands are also present on the various online distribution platforms. The share of online sales in the children's clothing market is growing steadily. More generally, it is innovation and digital expertise that allow the players to differentiate themselves in a very competitive market where parents need to be convinced.

Partly due to pressures on purchasing power as well as the fashion industry's sensitivity to environmental impacts, the second-hand market is showing growing results. In fact, a few brands in the children's clothing market are taking advantage of the trend to launch their own resale platform

Finally, we are seeing a drop in prices in this market, thanks in particular to the success of the sales and promotional periods that punctuate the fashion market, the emergence of Internet specialists with aggressive pricing policies and the positioning strategies of specialist brands.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

COMPANIES

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Method

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Analysts 1 sector analyzed
in 40 pages
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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

Alexia Vacheron

Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti