the children's clothing market | France

2.1 The impact of the fertility rate on demand

Source: ****
The growth dynamic of the French children's clothing market is extremely dependent on the annual fertility rate in France. Since ****, this rate has been steadily declining, from **.* births per **** women to **.* births per **** women in ****. This dynamic is likely to continue, since an ageing of the French population due to ...

2.2 The demand for children's ready-to-wear clothing

Demand according to the sex of the child:

Source: ****
If we look at the distribution of the value of sales of children's and babies' ready-to-wear, we can see first of all that children's ready-to-wear is by far the most important segment in this market. In ****, total sales of children's ready-to-wear amounted ...

2.3 Factors influencing the demand for children's ready-to-wear clothing

The economic situation of households:
The economic situation of French households plays a major role in the purchase of children's clothing This is because greater pressure on purchasing power could lead households to turn to lower-priced products, reduce their purchasing frequency or turn to second-hand products. L n France, demand seems ...

3.1 Market organization and distribution networks

The market for children's clothing is a fragmented market, with a multitude of different operators. These include:
specialized actors which produce and distribute almost exclusively children's clothing and are generally multi-branded; adult fashion companies who market a children's line; ready-to-wear mass distribution chains for the whole family; food superstores with a ...

3.2 Production of children's clothing

If we look at the turnover of the leading brands on the children's ready-to-wear market in France over the period ****-****, we see a sharp decrease between **** and ****, with a loss of *.*%. However, since ****, the evolution of the turnover is slightly increasing, as its growth has gone from *.*% to *% in the ...

3.3 The development of e-commerce

In order to take advantage of the synergies between websites and physical stores, leading retailers in the children's clothing market are increasingly developing omnichannel solutions aimed at offering a linear and consistent experience across different sales channels (***). For example, many brands such as Sergent Major or Petit Bateau have launched ultra-fast ...

3.4 French textile production

French textile production is globally in deficit in **** This confirms the specialisation of French and European companies in support and distribution activities rather than production. Thus, according to union des Industries Textiles In ****, the import/export ratio in value terms was *.** in France.
The raw materials used to make children's clothing ...

4.1 Variable prices for variable quality products

Children's clothing can be grouped into three main categories:
The clothes on top to be worn on their way to school or simply to go outside. They include heavy pieces such as coats, jackets, jackets; top pieces such as dresses, pants, or jeans; and small pieces, including t-shirts, sweaters, and sweatshirts. ...

4.2 The downward trend in clothing prices is expected to continue in the coming years

Source: ****
If we look at the evolution of the consumer price index for baby and children's clothing over the ****-**** period, we can see that it has been decreasing since ****, marking a drop in children's ready-to-wear prices in France over the last few years
The decline in prices of children's clothing ...

5.1 Current regulations

Child safety:
Children's clothing is subject to regulations allowing to keep children safe . They relate to the components of children's clothing such as cords and laces, buttons, fasteners etc.. The standards in force are as follows [***] :
NF EN ***** : Clothing safety - cords and drawstrings - specifications ; NF EN ***** : performance levels and ...

6.1 Segmentation of companies in the market

• GAP
• H&M
• Zara (Inditex groupe)
• Gemo
• Gemo
• Kiabi
• IKKS
• C&A
• Okaïdi-Obaïdi
• Sergent Major
• Petit Bateau
• Carrefour
• Intersport
• Sport2000