Turnover: 39.21 billion USD (2022)

Country: China

Xiaomi is the 4 th largest smartphone manufacturer in the world in 2018, and is a Chinese company launched in 2010

A company active in consumer electronics, it also produces tablets, connected watches, headphones, Hi-Fi headphones, etc., generally at more competitive prices than its Western competitors

In terms of charging accessories, the company also offers USB cables, external batteries and has entered the wireless charger segment

It is also present on the electric scooter market, sometimes using Segway-NInebot technology and know-how

News

Xiaomi prepares its grand entrance into the automotive world 22/11/2023

  • Xiaomi will launch its first electric vehicle model early next year.
  • The vehicle will be a five-seat sedan.
  • The car, dubbed "SU7", will be powered by batteries from CATL or BYD. Xiaomi has partnered with several manufacturers, including BAIC.
  • The vehicle could be manufactured in a new Xiaomi factory on the outskirts of Beijing, which would have an initial annual production capacity of 150,000 units.
  • Huawei, seeking to diversify its activities, has also entered the automotive sector.

Xiaomi: 18.9% drop in sales 24/05/2023

  • Telephony market decline in China in Q1 2023: 11% (according to Canalys)

Xiaomi lays off 10% of its workforce 20/12/2022

  • The world's third-largest smartphone manufacturer is laying off 10% of its 35,000-strong workforce
  • only Chinese employees affected
  • 14% of the global smartphone market
  • number two in France and number three in Germany
  • It has also had to temporarily close many of its 10,000 stores due to the Covid-19 epidemic in China

Xiaomi to overtake Apple in 2021 09/02/2022

  • In 2021, Xiamo overtakes Apple in smartphone sales with 23% market share in France versus 22% for Apple
  • Xiaomi comes third in the last quarter of 2021 worldwide with 12% market share
  • Apple unable to honor all requests for its iPhone 13
  • Samsung retains top spot in France

Financial Data

DUNS: 840757587

Legal Name: XIAOMI TECHNOLOGY FRANCE

Address: 93 RUE NATIONALE , 92100 BOULOGNE-BILLANCOURT

Number of employees: Entre 20 et 49 salariés (2020)

Capital: 5 780 412 EUR


Financial Data:

Year 2021 2020 2019 2018
Turnover 235 452 275 35 672 578 47 997 241 1 871 981
Gross margin (€) 40 250 563 12 153 886 10 146 443 653 556
EBITDA (€) 7 154 421 3 424 860 3 594 555 67 781
Operating profit (€) 7 081 896 3 385 217 2 607 105 29 437
Net profit (€) 1 092 059 1 845 132 4 602 519 7 449
Turnover growth rate (%) 560 -25,7 2 464 -
Ebitda margin rate (%) 3 9,6 7,5 3,6
Operating margin rate (%) 3 9,5 5,4 1,6
Working Capital (turnover days) -15,2 49 55,8 750,6
Working Capital requirements (turnover days) 41,6 153,7 57,1 1 070,5
Net margin (%) 0,5 5,2 9,6 0,4
Added value / Turnover (%) 12,2 24,4 12 6,1
Wages and social charges (€) 5 724 956 3 462 614 1 121 919 72 208
Salaries / Turnover (%) 2,4 9,7 2,3 3,9

Company Managers:

Position First Name Last Name Age Linkedin
Président Guosong XUE 45
Directeur général Jie SUN 37

Studies mentioning this company

The electric scooter market - France

Other companies mentioned:

  • Xiaomi
  • Ninebot
  • Altermove (Mobivia Groupe)
  • Decathlon Groupe
  • Go Sport France
  • Dott
  • Tier Mobility
  • Voi mobility
  • Lime Neutron
  • Plume Mobility
The air purifier market - Spain

Other companies mentioned:

  • Dyson
  • Xiaomi
  • Honeywell
  • Philips
  • LG Electronics
  • Evvo Home
  • Venfilter
  • Samsung Group
The connected speaker market - France

Other companies mentioned:

  • Google
  • Microsoft Espagne
  • Alibaba
  • Xiaomi
  • JBL (Groupe Harman, Samsung Electronics)
  • Bose
  • Belkin
  • Marshall
  • Apple
  • Soundboks
  • Harman Kardon
  • MacWay
  • KEF
  • La Boite Concept
  • Sonos
  • Ultimate Ears (Logitech)
The sport mobile applications market - France

Other companies mentioned:

  • Workout Export
  • Strava
  • 5 minutes fitness maison
  • 7 Minutes Workout
  • Zova
  • Decathlon Coach courses Pilates
  • Urban’R
  • Apple Watch
  • FitBit
  • Samsung Galaxy Watch (Groupe Samsung)
  • Athos
  • Xiaomi
  • Adidas
  • Headspace Inc
  • Finishers
  • Visorando
  • Vogo
The smartphone market - France

Other companies mentioned:

  • Samsung Electronics France
  • Apple TV
  • Huawei Technologies France
  • Sony
  • Pixmania
  • Crosscall
  • SPC
  • Xiaomi
  • Nokia
  • Indexia Group - anciennement SFAM (Société Française d’Assurance Multimédia)
  • Oppo
  • Honor
The market for electric scooters - UK

Other companies mentioned:

  • Lime Neutron
  • Voi mobility
  • Zipp
  • Beryl
  • Ginger
  • Dott
  • Xiaomi
  • Pure Electric
The headphone market - France

Other companies mentioned:

  • Parrot
  • Bose
  • Beats
  • JBL (Groupe Harman, Samsung Electronics)
  • Marshall
  • Bang & Olufsen
  • Sennheiser
  • Focal
  • Cdiscount (CNova)
  • Boulanger
  • Sony
  • Greenwaves Technology
  • Orosound
  • Apple
  • Jabra
  • Pioneer France
  • Poly (ex Plantronics)
  • Urbanears
  • Grado Labs
  • RHA
  • Beyerdynamic
  • Jaybird
  • 1MORE
  • Master & Dynamic
  • Audeze
  • Anker Soundcore
  • Xiaomi
  • Factem
The wearable electronics market - Italy

Other companies mentioned:

  • Apple
  • Huawei
  • Xiaomi
  • Noise
  • Fire-Boltt

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