Turnover: 38.3 billion EUR (2022)
Country: France
L'Oréal is a French cosmetics company based in Clichy. It is the largest cosmetics company in the world, active in hair coloring, skin care, sun protection, makeup, fragrance, and hair care. L'Oréal currently markets more than 500 brands and thousands of individual products in all sectors of the beauty industry: hair color, perms, hairdressing, skin and body care, cleansers, makeup, and fragrances. The company's products can be found in a wide variety of distribution channels, from hair salons and perfumeries to hypermarkets and supermarkets, health and beauty stores and pharmacies.
In 2017, hair care products accounted for 17.5 percent of the company's sales.
Studies mentioning this company
The hair care market - France
Other companies mentioned:
- Henkel
- Johnson & Johnson
- Vichy
- NAOS Bioderma
- La Roche-Posay
- Caudalie
- Eau Thermale d'Avène (Pierre Fabre Groupe)
- Nuoo (Haco)
- Procter and Gamble
- Provalliance (Holding)
- L'Oréal Groupe
- Eugène Perma
- Unilever
- Kérastase (L'Oreal)
- Garnier (L'Oréal)
- Leonor Greyl
- Timoteí (marque Unilever)
- Head & Shoulders (Procter & Gamble)
- Dop (L'Oréal)
- Schwarzkopf (Henkel Groupe)
- Cristophe Robin
- Dessange International
- Frank Provost
- Vog Groupe -Tchip
The organic cosmetics market - France
Other companies mentioned:
- Lea Nature Groupe
- L'Oréal Groupe
- Henkel
- Mademoiselle bio
- Beiersdorf
- Nuxe
- Système U
- Carrefour Groupe
- La Crème Libre
- NAOS Bioderma
- Weleda
- Rocher Groupe (Yves Rocher)
- Lush
- Mint E Lab
- Florame
- Lamazuna
- RoyeR Cosmétique
- Slow Cosmétique
- Maison Berthe Guilhem
- Elikya beauty
- Altearah
- Phyt's
- Patyka
- Douces Angevines
- Centifolia
- Melvita
- Loubaio
- Umaï
- Les savons de Joya
- Le Petit Marseillais (Johnsons & Johnson Santé Beauté)
The make-up market - Italy
Other companies mentioned:
- KIKO Milano
- Rocher Groupe (Yves Rocher)
- L'Oréal Groupe
- Estée Lauder
- Sephora
- PROFUMERIE DOUGLAS S.P.A.
- Giorgio Armani
- Deborah Group Srl
- Bottega Verde - SRL
- Collistar SPA
- Micys Company SPA
- Shiseido
- Bourjois (Groupe Coty)
- Rimmel London (Groupe Coty)
- Dolce & Gabbana
The hair care market - Italy
Other companies mentioned:
- L'Oréal Groupe
- Unilever Italia
- Colgate Palmolive
- KIKO Milano
- Sodalis Group
The beauty salon market - United Kingdom
Other companies mentioned:
- Procter and Gamble
- L'Oréal Groupe
- Boots
- Treatwell
- Clarins Groupe
The beauty salon market - United States
Other companies mentioned:
- Procter and Gamble
- L'Oréal Groupe
- My Salon Suite
- The Lash Lounge
- Radiant Waxing
The shampoo market - Italy
Other companies mentioned:
- L'Oréal Groupe
- AGF88 Holding
- Collistar
- Davines
- L'erbolario
- Manetti & Roberts
- Sodalis Group
The cosmetics market - Italy
Other companies mentioned:
- L'Oréal Groupe
- ALTR London
- KIKO Milano
- Sephora
- Estée Lauder
- Alkos Cosmétiques Groupe
- Beiersdorf
The deodorant market - France
Other companies mentioned:
- Unilever
- Colgate Palmolive
- Beiersdorf
- L'Oréal Groupe
- Rexona (Unilever)
- Rogé Cavaillès
The seaweed market - France
Other companies mentioned:
- Technature
- L'Oréal Groupe
- Estée Lauder
- Olmix
- Biocean
- JRS Marine Products
- Algaia
- Algama
- Eranova
- Algopack
- Cyanotech
- AlgaWell
- Groupe Gilbert
- Lessonia
- Estimated traffic on L'Oréal's website
Estimated traffic on L'Oréal's website
France - 2020-2021, visitors
Source: SEMRUSH
Main keywords on which the L'Oréal website is positioned
Source: SEMRUSH
- Brand Awareness
Estimated l'Oréal brand awareness online
Google searches with and without the brand name
Source: SEMRUSH