L'Oréal Groupe: The latest figures, news and market research on L'Oréal Groupe

Turnover: 43.5 billion EUR (2024)

Country: France

L'Oréal is a French cosmetics company based in Clichy.
It is the world's largest cosmetics company, active in hair color, skin care, sun protection, make-up, fragrances and hair care.
L'Oréal currently markets over 500 brands and thousands of individual products in all sectors of the beauty industry: hair color, perms, hairstyling, skin and body care, cleansers, make-up and fragrances.
The company's products can be found in a wide variety of distribution channels, from hair salons and perfumeries to hypermarkets and supermarkets, health and beauty stores and pharmacies.
In 2017, hair care products accounted for 17.5% of the company's sales.

News

How L'Oréal's AI helps you look your best 31/05/2024

- The "Beauty Genius" app: Scheduled to launch in the U.S. in September, then in France.
- Using AI for beauty diagnostics
- Since acquiring ModiFace in 2018, L'Oréal has launched a skin diagnosis based on a selfie.
- Over 100 million uses of diagnostic tools in one year.
- Investment in technology and AI: 1 billion euros.
- Creation of the L'Oréal GPT for its 90,000 employees

Behind the glamour, L'Oréal's massive investments in its French factories 01/05/2024

- 38 L'Oréal plants worldwide.
- 11 plants located in France, employing 3,000 of the country's 15,000 employees.
- 500 million euros invested by L'Oréal over the last five years in its French industrial base.
- French production accounts for 25% of L'Oréal's worldwide production volume, 80% of which is destined for export.
- The Caudry (Nord) plant is one of L'Oréal's largest, with 500 employees and 97% of production supplied to international markets.
- 7,000 new products launched each year by L'Oréal.
- Prada skincare products and Ralph Lauren fragrances manufactured in France since their integration into L'Oréal in 2019.
- 100% of L'Oréal group fragrances are made in France.

L'Oréal becomes number one in luxury cosmetics and dethrones Estée Lauder 11/02/2024

2023: the strongest year of sales growth in 20 years
L'Oréal, the world leader in this sector, becomes number one in the prestige skincare, make-up and fragrance segment, sold in department stores and perfumeries. It dethrones the American Estée Lauder(Estée Lauder, Clinique, La Mer, Jo Malone, Frédéric Malle, Tom Ford...).
sales of L'Oréal Luxe (Lancôme, Yves Saint Laurent, Biotherm, Armani, Kiehl's, Helena Rubinstein...) rose by 4.5% in 2023 to 14.92 billion).
L'Oréal has outperformed the luxury goods market for 13 years
Total group sales 41.2 billion euros in 2023 (+ 11%).
World leader in fragrances and skincare products.
Comeback ofHelena Rubinstein, thebrand founded in the United States in the early 20th century and owned by L'Oréal since 1984
In 2023, Helena Rubinstein exceeded one billion euros in sales.
Sales have increased 10-fold in ten years.
L'Oréal Luxe controls 32% of the prestige products market.
Perfumes: 20% growth.
Success of "La Vie est Belle", Valentino and Prada licensed fragrances (Paradoxe), Yves Saint Laurent's Libre, second best-selling fragrance for women in Europe.
Good start for MYSLF
The consumer products division (L'Oréal Paris, Garnier, Maybelline...) has overtaken L'Oréal Luxe again

Another record year for L'Oréal 09/02/2024

-Cosmetics market growth in 2023: 8.5
- Increase in L'Oréal sales in 2023: 7.6% (published), 11% (comparable data)
- L'Oréal sales in 2023: 41.18 billion euros
- Number of L'Oréal "billionaire" brands in 2023: 12
- Growth of L'Oréal's consumer division in 2023: 8.2
- L'Oréal consumer division sales in 2023: Over 15 billion euros
- L'Oréal Paris sales in 2023: 7 billion euros
- L'Oréal dermatological division sales in 2023: 6.4 billion euros
- L'Oréal dermatological division growth in 2023: 25.5
- L'Oréal luxury division sales growth in 2023: 2% (organic)
- L'Oréal luxury division sales in 2023: 14.9 billion euros
- L'Oréal growth in Europe in 2023: 14% (published), including 9.2% in the year-end period
- L'Oréal growth in the United States in 2023: 10%.

L'Oréal and dermocosmetics 12/05/2023

Worldwide sales of dermocosmetics products: €20 billion.
Share of dermocosmetics in the beauty market: over 8%.
L'Oréal Dermatological Beauty Division sales in 2022: 5 billion euros, with growth of 22% over the previous year.
Sales growth for this L'Oréal division in the first quarter of 2023: 30%.
In France, dermocosmetics is present in specific distribution networks such as pharmacies, parapharmacies and selective distribution.
The Avène brand of the French Pierre Fabre group is expected to break the billion euro barrier for the first time this year.

With its Carita skincare brand, L'Oréal is making a name for itself in the luxury segment :Carita, a luxury brand from L'Oréal. 24/04/2023

Espace Carita: historic 1,800 m2 salon, reopening in October 2022.
L'Oréal Luxe: Leading division of the group, with sales of 14.6 billion euros in 2022
Share of high-end customers: Nearly 40% of market value in 2022, versus 35% in 2021
L'Oréal Luxe growth: 18.6% in 2022 (+10.2% like-for-like), outperforming market growth of 8% in 2022.
Lancôme: World's leading luxury beauty brand, with sales of over 3 billion euros.
Global fragrance market: Up from $40 billion to $48 billion between 2013 and 2022, and expected to exceed $50 billion in 2024.
With brands such as Lancôme, Helena Rubinstein and Kiehl\'s, L\'Oréal Luxe is expected to grow by 18.6% in 2022, outpacing a market up 8%.
Acquisition of Takami in 2021, created by the founder of dermatological clinics in Tokyo (50 million euros in sales), and of Mugler and Azzaro fragrances, acquired in 2020 from Clarins (340 million euros in sales)

L'Oréal again number one in fragrances 14/04/2023

The fragrance market has grown at an average annual rate of 3.7% since 2016
Fragrance market approaches 50 billion euros
Global fragrance sales up 17% in 2022, L'Oréal sales up 23%.
L'Oréal regained its position as world fragrance leader in 2020, with almost 11% market share.
The acquisition of Clarins' fragrance division (Mugler, Azzaro) brought L'Oréal an additional 340 million euros in sales.
By 2022, the Yves Saint Laurent and Armani brands had achieved sales of over 1.5 billion euros each.

Aesop 05/04/2023

L'Oréal acquires Aesop for over 2 billion euros
Aesop was founded in Melbourne in 1987 by Dennis Paphitis and belongs to the vegan and natural products category, with minimalist packaging and natural ingredients
Aiesop has been 100% owned by Brazilian group Natura & Co since 2016
Aesop has 400 points of sale worldwide
L'Oréal targets Aesop sales in excess of 1 billion euros Aesop achieved sales of 537 million euros in 2021

L'Oréal acquires Aesop and its trendy products 04/04/2023

Acquisition of Aesop by L'Oréal - Purchase price: 2.5 billion dollarsne
- Aesop founded: 1987 in Melbourne
- Aesop sales in 2021: 537 million euros
- around 400 points of sale (including 275 boutiques) in America, Europe, Australia, New Zealand and Asia; nascent presence in China
- L'Oréal Luxury Goods division sales in 2021: 14.6 billion euros out of a total of 38 billion euros
The Aesop brand is available in high-end boutiques, beauty spaces and luxury hotels, and is identifiable thanks to its "sustainable vegan formulas, natural ingredients and personalized customer service".

L'Oréal creates a make-up applicator for the disabled 04/01/2023

Hapta: automated make-up applicator for people with reduced arm or hand mobility.
Lancôme: first L'Oréal brand to market Hapta in 2023.
L'Oréal Brow Magic: intelligent applicator for personalized eyebrow make-up.

Beauty bets to end the year with a bang 23/12/2022

Perfume is the most expensive gift you can give
Lipstick is a must-have for Christmas
The festive season accounts for 20-25% of fragrance and cosmetics sales in France
"Perfume extracts" up 60%
The market for high-end beauty products is expected to reach €69 billion by 2022