Turnover: 15.6 billion EUR (2023)

Country: France

  • Décathlon is a French company founded in 1976 by Michel Leclercq, specializing in the production of clothing and sporting goods.
  • The company is owned by the Mulliez family and its employees.
  • The company is present in 59 countries, with some 1,700 stores, including 324 in France.
  • By 2022, sales in France will have risen to 4.5 billion euros and the number of employees to 22,500
  • In Italy, there are 125 Decathlon stores.

News

Decathlon: all the 2023 performance figures 05/04/2024

  • - Worldwide sales 2023: 15.6 billion euros, up +4.4% on 2022
  • - Decathlon presence: 78 countries.
  • - Number of products sold worldwide last year: 1.19 billion.
  • - Share of digital sales: 17.4%
  • - Sales in France: 4.752 billion euros, up +1.24% on 2022.
  • - Total number of stores worldwide: 1,749, including 319 in France.
  • - Total number of employees: 101,000, including 24,000 in France.

Decathlon revolutionizes itself to become a global brand 13/03/2024

  • - Company sales: 15.4 billion euros
  • - Number of stores: Over 1700
  • - Presence in 69 countries
  • - Number of brands developed by employees : Over 70
  • - Number of disciplines covered by brands: Around one hundred
  • - Focus on product-related services: rental, second-hand, subscription, recycling, etc.

Decathlon sells store premises for 600 million euros 12/12/2023

  • The network has 1,751 stores worldwide.
  • Décathlon has just sold the walls of 90 of its stores for 600 million euros.
  • The decision was taken to remove many of the company's brands from the shelves. Of the current 49 stores, only around 15 are expected to remain by next year.
  • The recent acquisition of Bergfreunde.de, a German online retailer of mountain sports equipment.

Decathlon: camping aisles looted in Israel after Hamas raid amas 17/10/2023

  • Number of Decathlon employees in Israel: 500
  • Number of Decathlon stores in Israel: 10
  • Most popular sector: Camping

Decathlon changes strategy 22/07/2023

  • Decathlon intends to reduce the number of its brands from 49 to around 15 over the next year.
  • The company aims to reduce the in-store offer by 20% by streamlining its brands.
  • The company has 1,751 stores worldwide, including 325 in France.
  • In 2022, Decathlon generated sales of 15.4 billion euros, including 4.7 billion euros in France.
  • Decathlon's online sales accounted for 16.8% of total sales in 2022, rising to 20.8% in 2021.
  • Over the past two years, Decathlon has begun to reduce the sales area of some of its stores from 500 to 1,500 m2.
  • Its rival Intersport, with 800 stores and sales of 3.3 billion euros, is aiming for sales of 5 billion euros by 2025.

Russia's withdrawal does not hinder Decathlon's expansion 04/04/2023

  • Number of stores: 1,751 in 69 countries
  • Sales in 2022: 15.4 billion euros (+12%) Net profit in 2022: 923 million euros (+10 million euros vs. 2021)
  • New store openings in 2022: 70
  • Like-for-like sales growth in 2022: 13
  • Share of digital sales: 17% in 2022, versus 8% in 2019
  • Share of business in France: 25% (with 325 stores)
  • Sales in France: 4.7 billion euros in 2022, up 12% year-on-year
  • Used goods: 300,000 sold by 2022, available in nine out of ten stores.
  • Rental: launched in 2022, with 4% of children's bikes purchased this way.

Décathlon: 12% growth by 2022 04/04/2023

  • - Sales in 2022: 15.4 billion euros
  • - Sales growth over 2021: 12%
  • - E-commerce share of sales: 17%
  • - Net profit in 2022: EUR 923 million
  • - Net profit in 2021: EUR 913 million
  • - Number of stores: 1571
  • - Worldwide presence: 72 countries
  • - Number of employees: 105,000
  • - Share of sales in France: approx. 25

Decathlon presented its "Magic Bike", a highly connected electric bike concept. 11/06/2022

  • Décathlon has presented the Magic Bike, an ultra-connected pedal-assist bicycle.
  • It has been developed by the B'Twin brand and its design is not yet complete
  • The bike uses a recognition system to automatically unlock itself as you approach the manufacturer.
  • It is equipped with a display that shows data such as speed, time, route, etc.
  • The bike is powered by an electric motor capable of speeds up to 25 km/h
  • Battery autonomy can be extended to 90 kilometers

Decathlon is currently testing the rental of sports equipment for "on-demand use". 24/05/2022

  • Décathlon is testing a Netflix-style sports equipment rental service, based on the analysis of data from 70 households, which could eventually replace the purchase of products
  • The aim is to generalize sports equipment rental in France.
  • The equipment reuse rate is 70%.
  • The cost of renewing stock through rental is estimated at between 8% and 12% of operating income

Financial Data

DUNS: 500569405

Legal Name: DECATHLON FRANCE

Address: 4 BD DE MONS , 59650 VILLENEUVE D'ASCQ

Number of employees: Plus de 10 000 salariés (2020)


Financial Data:

Year 2021 2020 2019 2018 2017 2016 2015
Turnover 3 395 133 2 875 453 631 3 146 023 357 3 068 117 982 3 258 344 771 3 150 776 696 3 083 434 132
Gross margin (€) 1 190 701 992 914 448 1 107 134 555 1 040 389 382 1 134 956 019 1 107 721 071 -
EBITDA (€) 175 497 105 948 942 139 286 764 88 147 006 164 519 115 184 815 816 -
Operating profit (€) 122 091 57 869 516 86 903 927 35 347 289 115 718 599 139 639 177 -
Net profit (€) 72 115 28 941 355 37 821 012 23 183 639 70 202 625 100 142 701 94 910 337
Turnover growth rate (%) 18,1 -8,6 2,5 -5,8 3,4 2,2 -
Ebitda margin rate (%) 5,2 3,7 4,4 2,9 5 5,9 -
Operating margin rate (%) 3,6 2 2,8 1,2 3,6 4,4 -
Working Capital (turnover days) 3,8 5,3 -4,4 -2,3 -1,5 4,7 -
Working Capital requirements (turnover days) -29 -23,2 -17,3 -27,5 -22,1 -26,1 -
Net margin (%) 2,1 1 1,2 0,8 2,2 3,2 -
Added value / Turnover (%) 21,3 20 21,2 19,6 21,7 22 -
Wages and social charges (€) 436 815 365 649 688 427 415 552 419 947 892 447 973 594 428 665 512 -
Salaries / Turnover (%) 12,9 12,7 13,6 13,7 13,7 13,6 -

Company Managers:

Position First Name Last Name Age Linkedin
Président Bastien Max Nicolas GRANDGEORGE 45
Commissaire aux comptes suppléant Yves NICOLAS 69

Studies mentioning this company

The hunting market - Italy

Other companies mentioned:

  • Decathlon Groupe
  • Beretta
  • Benelli Armi
  • Fiocchi Munizioni
  • Fratelli Pietta
The camping market - Italy

Other companies mentioned:

  • Decathlon Groupe
  • Cisalfa Sport
  • Bertoni Campeggio Sport
The children's footwear market - Italy

Other companies mentioned:

The climbing gym market - Spain

Other companies mentioned:

  • Sputnik Climbing
  • Top30
  • Indoorwall
  • Sharma Climbing
  • Climbing Planet
  • Entre-Prises
  • Gecko Walls
  • Walltopia
  • Decathlon Groupe

> Besoin de plus d'information sur cette entreprise (SWOT, PESTEL, son marché) ? Demandez à SectorGPT (gratuit)

 

Ask Sector-GPT  

Sector-GPT est la première IA dédiée aux informations sectorielles.