Turnover: 15.4 billion EUR (2022)

Country: France

  • Decathlon is a French company founded in 1976 by Michel Leclercq and specialized in the manufacture of clothing and sporting goods. The company is owned by the Mulliez family and its employees.
  • The company is present in 59 countries and has almost 1,700 stores, 324 of which are in France.
  • Turnover in France in 2021 is 4.2 billion euros and the number of employees is 22,500
  • In Italy, there are 125 Decathlon stores.

News

Decathlon has unveiled its "Magic Bike", a highly connected electric bike concept. 11/06/2022

  • Décathlon has introduced the Magic Bike, an ultra-connected electrically-assisted bicycle.
  • It has been developed by the B'Twin brand, and its design is not yet complete
  • The bike uses a recognition system to unlock itself automatically as you approach the producer.
  • It is equipped with a screen displaying data such as speed, time, route, etc.
  • The bike is equipped with an electric motor capable of speeds of up to 25 km/h
  • Battery autonomy can be extended to 90 kilometers

Decathlon is currently testing the rental of sports equipment for "on-demand use". 24/05/2022

  • Décathlon is testing a Netflix-style sports equipment rental service based on the analysis of data from 70 families, which could eventually replace the purchase of products
  • The aim is to roll out sports equipment rental in France
  • The equipment reuse rate is 70%.
  • The cost of renewing stock through rental is estimated at 8 to 12% of EBIT gains

Financial Data

DUNS: 500569405

Legal Name: DECATHLON FRANCE

Address: 4 BD DE MONS , 59650 VILLENEUVE D'ASCQ

Number of employees: Plus de 10 000 salariés (2020)


Financial Data:

Year 2021 2020 2019 2018 2017 2016 2015
Turnover 3 395 133 2 875 453 631 3 146 023 357 3 068 117 982 3 258 344 771 3 150 776 696 3 083 434 132
Gross margin (€) 1 190 701 992 914 448 1 107 134 555 1 040 389 382 1 134 956 019 1 107 721 071 -
EBITDA (€) 175 497 105 948 942 139 286 764 88 147 006 164 519 115 184 815 816 -
Operating profit (€) 122 091 57 869 516 86 903 927 35 347 289 115 718 599 139 639 177 -
Net profit (€) 72 115 28 941 355 37 821 012 23 183 639 70 202 625 100 142 701 94 910 337
Turnover growth rate (%) 18,1 -8,6 2,5 -5,8 3,4 2,2 -
Ebitda margin rate (%) 5,2 3,7 4,4 2,9 5 5,9 -
Operating margin rate (%) 3,6 2 2,8 1,2 3,6 4,4 -
Working Capital (turnover days) 3,8 5,3 -4,4 -2,3 -1,5 4,7 -
Working Capital requirements (turnover days) -29 -23,2 -17,3 -27,5 -22,1 -26,1 -
Net margin (%) 2,1 1 1,2 0,8 2,2 3,2 -
Added value / Turnover (%) 21,3 20 21,2 19,6 21,7 22 -
Wages and social charges (€) 436 815 365 649 688 427 415 552 419 947 892 447 973 594 428 665 512 -
Salaries / Turnover (%) 12,9 12,7 13,6 13,7 13,7 13,6 -

Company Managers:

Position First Name Last Name Age Linkedin
Président Bastien Max Nicolas GRANDGEORGE 44
Commissaire aux comptes suppléant Yves NICOLAS 68

Studies mentioning this company

The backpack market - Germany

Other companies mentioned:

The ski equipment market - Italy

Other companies mentioned:

The hunting market - Italy

Other companies mentioned:

  • Decathlon Groupe
  • Beretta
  • Benelli Armi
  • Fiocchi Munizioni
  • Fratelli Pietta
The camping market - Italy

Other companies mentioned:

  • Decathlon Groupe
  • Cisalfa Sport
  • Bertoni Campeggio Sport
The children's footwear market - Italy

Other companies mentioned:

  • Decathlon Groupe
  • Adidas
  • Asics
  • Benetton
  • Diadora
  • Fila
  • Kappa
The climbing gym market - Spain

Other companies mentioned:

  • Sputnik Climbing
  • Top30
  • Indoorwall
  • Sharma Climbing
  • Climbing Planet
  • Entre-Prises
  • Gecko Walls
  • Walltopia
  • Decathlon Groupe