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MARKET OVERVIEW

1.1 Definition and scope of study

Gold is a naturally occurring chemical element, more precisely a transition metal with the atomic number 79 and the symbol Au, which is usually yellow in color. This metal is found in alluvial deposits or igneous rocks in various forms such as pepitas, grains and specks. The measurement unit used to express the titer of gold is the carat, which measures the degree of purity of the material. Gold has various applications in different sectors such as: 

- In the astronautical sector for satellite coating

- in the medical sector for fillings or the production of medicines

- In the electrical sector in various parts of computers or other telecommunications equipment

- In the luxury sector to make clothes and jewellery

- In the financial sector to use it as a form of investment

As for the global gold market, it is estimated to be worth $189.6 billion by the year 2022 compared to $163.9 billion in 2017. During this period, growth is expected at a compound annual growth rate (CAGR) of 3.0%.

As far as the Italian market is concerned, there are two most common uses: as a form of investment intended as a haven asset and as a component for the manufacture of jewellery. Regarding the first use in Italy, the purchase of gold bars and coins does not provide for the payment of VAT and therefore is often used as a form of investment. Moreover, most of the Italians, being an investment with low volatility and therefore with a low risk, consider it as part of the investment portfolio with a percentage of 15-20%. Regarding its use in the jewellery sector, which has always been growing in Italy as the home of fashion and luxury, the export of Italian gold jewellery to China and America is becoming particularly important following the pandemic.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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in 40 pages
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.