Company profile - Last update 30/09/2021

Name: Nike

DUNS: 320367139

Turnover: 37.403 billion USD (2020)

Website: www.nike.com

Description

Nike is an American company founded in 1971 by Philip Knight and Bill Bowerman. Based in Beaverton (Oregon), it specializes in the manufacture of sporting goods (shoes, clothing and sports equipment)

The name Nike is inspired by the Greek goddess of victory Nike, a winged goddess capable of moving at high speed, whose most famous representation, a statue on display in the Louvre, is the Victory of Samothrace

The brand became famous thanks to a simple and quickly recognizable logo: the Swoosh, a comma placed upside down and horizontally; it was created by Carolyn Davidson in 1971 as a stylized representation of the wing of the goddess

In 2005, 55% of Nike's sales were outside the United States. The company is now the world's largest sports equipment manufacturer, with sales of $37.4 billion in 2020, surpassing Adidas, which was the undisputed leader for 50 years

Nike's main competitors are Adidas, (€23.6 billion in revenues in 2019 and number 2 worldwide in 2013) and Puma (€5.5 billion in 2019). In September 2014, Nike became the world's leading supplier of football equipment, surpassing Adidas

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