Turnover: 3 billion EUR (2022)
Country: Germany
- BMW is a world-renowned German automaker, founded in 1916.
- Its BMW Motorrad branch produces and sells motorcycles
- In 2018, it sold 165,566 two-wheelers (including 1,615 in France),
- The company plans to sell 175,162 two-wheelers in 2019, 168,200 two-wheelers in 2020 and 194,000 two-wheelers in 2021
- The brand has its own dealerships throughout France, but has also signed agreements with independent garages, which then bear the name "BMW specialist" and are therefore authorized to repair BMW two-wheelers.
News
The Mini, BMW's electric car, considered to be the brand's "pilot fish". 14/06/2022
- Mini sold 20% of its sales in France in 2022 with its first 100% electric model
- If we add plug-in hybrids, we reach 31% of sales.
- The small city car brand aims to abandon combustion engines by 2030
- The new generation of Mini, due to hit the market in 2024
Financial Data
DUNS: 722000965
Legal Name: BMW FRANCE
Address: 5 RUE DES HERONS , 78180 MONTIGNY-LE-BRETONNEUX
Number of employees: Entre 250 et 499 salariés (2021)
Capital: 2 805 000 EUR
Financial Data:
| Year | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|
| Turnover | 3 063 817 779 | 2 616 986 918 | 3 541 428 777 | 3 464 255 397 | 3 314 284 344 | 3 055 035 338 | 2 857 661 318 |
| Gross margin (€) | 453 113 997 | 399 644 949 | 511 282 352 | 498 042 836 | 474 474 702 | 432 321 662 | - |
| EBITDA (€) | 58 259 199 | -17 099 525 | 57 661 810 | 41 320 967 | 48 266 013 | 69 575 969 | - |
| Operating profit (€) | 86 626 082 | 4 504 708 | 66 590 792 | 43 369 921 | 61 284 363 | 53 191 578 | - |
| Net profit (€) | 50 715 324 | -3 266 796 | 29 638 717 | 30 028 497 | 42 420 162 | 107 403 490 | 63 766 237 |
| Turnover growth rate (%) | 17,1 | -26,1 | 2,2 | 4,5 | 8,5 | - | - |
| Ebitda margin rate (%) | 1,9 | -0,7 | 1,6 | 1,2 | 1,5 | 2,3 | - |
| Operating margin rate (%) | 2,8 | 0,2 | 1,9 | 1,3 | 1,8 | 1,7 | - |
| Working Capital (turnover days) | -44,5 | -54,9 | 14,5 | 17,4 | 20,5 | 38,7 | - |
| Working Capital requirements (turnover days) | 4,3 | 19,1 | 20,5 | 19,5 | 31,1 | 27,2 | - |
| Net margin (%) | 1,7 | -0,1 | 0,8 | 0,9 | 1,3 | 3,5 | - |
| Added value / Turnover (%) | 2,1 | -0,2 | 1,9 | 1,5 | 1,9 | 2,8 | - |
| Wages and social charges (€) | 34 963 303 | 34 448 208 | 36 419 845 | 36 507 921 | 34 191 085 | 37 949 211 | - |
| Salaries / Turnover (%) | 1,1 | 1,3 | 1 | 1,1 | 1 | 1,2 | - |
Company Managers:
| Position | First Name | Last Name | Age | |
|---|---|---|---|---|
| Président du directoire | Vincent | Salimon | 57 | |
| Président du conseil de surveillance | Bernhard | Kuhnt | 56 | |
| Directeur général | Frank | Scheffer | 56 | |
| Membre du conseil de surveillance | Henriette | Schneider | 58 | |
| Membre du conseil de surveillance | Olaf | Sandstede | 52 |
Studies mentioning this company
The electric cars market - France
Other companies mentioned:
- Tesla
- Nissan
- BMW Mottorrad
- Hyundai Motors
- Toyota
- LG Chem
- Symbio
- Saft
- Forsee Power
- Blue Solutions
- Volvo Polestar
- Polycrystal
- MG Motor France
- Audi (Volkswagen Group)
- KIA
- Mini (BMW)
- Lexus France
- Cupra (Seat group)
- Mazda
- Smart
- DS Automobiles (Stellantis)
- Abarth
- Aiways Automobile
- Fisker
- Jeep
- Chevrolet
- Aston Martin
- Cadillac
- Stellantis (Groupe PSA et Fiat)
- Renault Groupe
The service market for scooters and motorcycles - France
Other companies mentioned:
- Michelin Groupe
- Brembo
- Yamaha Motor
- Honda Motorcycle
- BMW Mottorrad
- Peugeot Motocycles
- Moto Dôme Services
- Izyscoot
- Dafy Moto
- Moto Axxe
- Moto Expert
- Bihr
- Repair and Run
The scooter market - France
Other companies mentioned:
- Honda Motorcycle
- Peugeot Motocycles
- BMW Mottorrad
- Piaggio
- Yamaha
The motorcycle market - France
Other companies mentioned:
- La Centrale Groupe
- Media Prod (Moto Services)
- AFL Communication (Moto85.com)
- ADS4ALL (Le Parking-Moto)
- WINTEAM FULLOCCAZ.com
- Lerepairedesmotards.com
- Lys Moto
- Honda Motorcycle
- Peugeot Motocycles
- Yamaha Motor
- BMW Mottorrad
- Moto Guzzi
- Moto Shop 2000
- GATE32 S.R.L.
- Honda Roma
- ParuVendu.fr
- Furygan
- Sherco
The electric bicycle market - UK
Other companies mentioned:
- Volt Bikes Ltd
- Emu Electric Bikes
- BMW Mottorrad
- Mahindra & Mahindra
- Yamaha Motor
- Hero Electric
The market of electric motorcycles - UK
Other companies mentioned:
- Surron
- Zapp
- Maeving
- NIU
- BMW Mottorrad
- Harley Davidson
- Zero motorcycles
The market for electric scooters - France
Other companies mentioned:
- BMW Mottorrad
- VmotoSoco Limited
- NIU
- Silence
- Eccity
- Pink Mobility
- Go2Roues
- Zeway
- Troopy
- Yego
- Piaggio
- Bolloré
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