Make-up sales in France are valued at over 2 billion euros. The COVID-19 pandemic considerably reduced make-up sales, with a drop of 62%. The crisis has accelerated the "no-makeup" trend, with only 20% of women using makeup on a daily basis. The organic and natural cosmetics market is growing fast, with the French market doubling from 2015 to over €1 billion. E-commerce is also playing an important role, with L'Oréal's online sales, for example, accounting for 29% of its turnover. France is one of the world's leading cosmetics exporters, contributing 19 billion euros to the national economy by 2022. The main consumers are working women, who number around 15 million. Influencers and social media have an impact on beauty trends and purchasing behavior, with the #Beauty hashtag amassing over 500 million posts on Instagram. 42% of beauty consumers have reportedly made purchases after engaging with influencer content on social networks. Celebrities like Selena Gomez with her beauty brand Ra
