The global web development market is worth over $70 billion. By 2023, internet penetration will reach 65%, with over 5 billion internet users and 5 billion people on social networks. In France, sales in the computer programming business doubled between 2018 and 2023. The website development segment has tripled in just a few years. It is estimated that there are over 11,000 companies employing nearly 100,000 people. The Île-de-France region leads the way with 5,000 establishments. Online presence is essential for companies, with 70% deeming it indispensable. The majority of developers are men (76%), and most are under the age of 34. The quest for visibility is mainly driven by the desire to showcase activities, to be easily found and to engage in dialogue with customers and prospects. More than three quarters of the French population use the Internet on their cell phone, and over 60 million users are active on the Internet. Micro and small businesses are more inclined to use social netw
