The French retirement and employee savings market is influenced by an ageing population and societal trends towards responsible savings. Traditional financial institutions such as Axa and Crédit Agricole, as well as insurance players, continue to dominate the market, although they now face competition from digital pure players such as Yomoni and Ramify. Household savings rates are above pre-pandemic levels, thanks in part to public measures to support purchasing power. French retirement and employee savings market The market, which excludes life insurance, is divided into two categories: retirement savings and employee savings. Over the past decade, retirement savings outstandings in France reached around 250 billion euros at the end of 2020. The employee savings sector is also growing. People aged over 65 will represent around 21% of the population by 2022. This demographic shift not only increases the number of beneficiaries, but also stimulates demand for retirement savings products
