the wallpaper market
Portugal

MARKET OVERVIEW

1.1 Definition and scope of study

Wallpaper is a material used to cover and decorate the interior walls or partitions of a house or building. The need to decorate walls has very ancient origins, while the introduction of paper as a material dates back to the 12th century in Europe, through its importation from China.

There are generally 3 types of wallpaper :

  • Traditional wallpaper printed on paper;
  • The p painted non-woven apiary It is not made of paper, but of polyester and cellulose fibres;
  • The p vinyl painted apiary printed on a PVC layer.

In addition to these relatively common products, there are a variety of wallpapers made from original materials, including metallic wallpaper and velvet wallpaper.

For the Portuguese market, decoration stores are still the preferred places to compare wallpapers, but the internet has become a research space where you can find more varieties at lower prices. However, these are interior designers and decorators who have access to the best suppliers and are familiar with the products They can be an important asset, both in terms of choice and order volume. The ongoing process of real estate expansion across the country is resulting in the construction of new homes and the reform on renovation, these factors are becoming sales drivers for wallpaper.

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