The wallpaper market in Portugal

Wallpaper is a material used to cover and decorate the walls or internal partitions of a house or building. The need to decorate walls has ancient origins, while the introduction of paper as a material dates back to the 12th century in Europe, through its

The French wallpaper market can be estimated at between 0.8 and 1.2 billion euros The Asia-Pacific region accounts for 60% of the market. The number of French manufacturers has fallen sharply. alongside traditional wallpapers, vinyl, expanded vinyl and non-woven wallpapers are making their mark on the market. For customers, ease of installation is a decisive factor in their choice. In France, historically considered an old-fashioned choice compared with paint, wallpaper is now enjoying a revival thanks to modern designs and new products. The vast majority of the French population, around 87%, appreciate interior design and prefer to spend on furniture and wall coverings. Although paint retains its position as the preferred wall covering for over half the French population, between 15 and 20 million rolls of wallpaper are sold every year, with households making up the bulk of consumers. DIY superstores are the main distribution channel. Key players shaping the market UGÉPA : France's la

The term wallpaper can refer to a material used to cover and decorate the walls or interior partitions of a house or building. The need to decorate walls has ancient origins, while the introduction of paper as a material dates back to the 12th century