The wallpaper market - Brazil

In addition to these relatively common products, there are a variety of wallpapers made from original materials, including metal wallpaper and velvet wallpaper. Widely spread in the United States and in European countries, wallpaper is still barely used in Brazil, mostly due to a cultural factor since Brazilians usually prefer simple white walls with few details. However, more recently this market has been attracting new customers, motivated by the convenience offered by the product, despite the higher price compared to common paints. Additionally, wallpaper lasts about two years whereas paint needs to be changed every six months or a year. The most successful prints on the market are those that simulate wood or children's themes for children's rooms. Even today, with the growing demand for the product, many professionals have resorted to imported wallpapers since international brands have a greater variety of prints, textures and finishes. Those who intend to enter the national wallpaper market can take advantage of this idle demand, which is little explored in the country.