The shrimp market - Denmark

In the global seafood market, shrimp occupy a significant role, with demand steadily increasing. The market, valued at $68.40 billion in 2022, is expected to grow 5.5 percent annually through 2030, driven by the quest for healthy and sustainable food. Shrimp, because of its low fat content and high protein intake, is at the centre of this trend. In Denmark, the fishery experienced sustained growth through 2020, followed by a decline in 2021, influenced by the COVID-19 pandemic. The common shrimp fishery had a remarkable expansion between 2017 and 2018, underscoring the importance of this species in the local market. The Danish market is distinguished by the strength of the industry and the ability to outperform imports with exports. The variety of species present, from common shrimp to cold-water shrimp, highlights the diversity of the market. Distribution makes use of a network that includes large retailers, speciality stores and the wholesale trade. This structure makes it possible to meet the diverse needs of consumers, offering various products from fresh to frozen. Projects such as TEKNOFISK and AUTOCATCH highlight the focus on sustainability and efficiency, improving fishing operations and optimizing catches.