The fruit juice market in Spain

Fruit juice is defined as a liquid or beverage made by pressing or crushing fruit. It can be totally natural (100% fruit-based) or produced by blending fruit, water and other chemical substances in a factory. As a result, the market is segmented into 4 main categories:

Pure juices : these are fruit juices made entirely from pressed fruit, with no added carbohydrates or additives

Smoothies: drinks based on fruit purées with no other additives.

Juices from concentrate : these are fruit juices made from concentrated juices and water. The main purpose of concentration is to improve and simplify juice transport, storage and preservation.

Fruit nectars: these are fruit juices or purées mixed with water and sugar.

Worldwide, the fruit juice market is benefiting from consumers' increased attention to their diet and growing health concerns. Fruit juices have a good image, especially smoothies and pure juices, which meet consumer demand for greater naturalness. Worldwide, the market is expected to grow by +4.85% in 5 years, from 2022 to 2027.

Europe is the leading continent in terms of fruit juice consumption. Germany is the leading customer market, consuming an average of 29.4 liters of fruit juice per inhabitant per year. This is well above the European average of 19.63 liters.

In Spain, over 90% of fruit juice sales are made in supermarkets. Supermarkets (56.7%), hypermarkets (14.3%) and discounters (22.2%) are the market's main distribution channels. The sector has come out of the health crisis on top, with an increase in household consumption of fruit juices, while sales via bars, cafés and restaurants have fallen sharply.

Market trends include new products with health benefits such asshotsconcentrated fruit juicesorenergy drinks fruit-based energy drinks.