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- Number of pages : 30 pages
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- Last update : 14/12/2023
Summary and extracts
1 Synthèse du marché
1.1 Définition et présentation
Le matelas est une enveloppe souple qui recouvre le sommier et qui vise à faciliter l’endormissement et la qualité du sommeil des individus. Il existe plusieurs sortes de matelas, en fonction des matières qui peuvent être utilisées (mousse, latex, ressorts intégrés, mousse à mémoire de forme, etc.) mais aussi en fonction de la taille et de la forme désirées.
Au niveau mondial, le marché du matelas est en croissance grâce à plusieurs facteurs :
- Au niveau quantitatif d’abord : l’augmentation de la population entraîne mécaniquement une demande de matelas plus forte.
- Au niveau qualitatif ensuite : les préoccupations de santé se font plus fortes et la demande pour des matelas de qualité pousse les prix vers le haut pour une clientèle plus haut de gamme
- Au niveau de l’offre enfin : de nouvelles matières et méthodes d’envoi sont testées pour renouveler l’offre existante et offrir une meilleure expérience client.
En Espagne, le marché du matelas a plus que doublé entre 2013 et 2020. La bonne santé du marché de l’immobilier et du tourisme ont été des facteurs clés expliquant en partie la croissance très dynamique du marché. Les principales entreprises commercialisant des matelas en Espagne sont : Pikolin SL, Flex Equipos de Descanso SA, Industrias Relax SL, Comotes Sistemas del Descanso SLA, Espadesa Retail SL et Colchones Somicat SL.
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le marché du matelas | Espagne
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