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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 12/09/2023
Summary and extracts
1 Synthèse du marché
1.1 Définition et présentation
Le linge de maison désigne l’ensemble des tissus ayant un usage domestique. Ils peuvent être segmentés en six types de produits :
- Le linge de lit;
- Les articles de literie;
- Le linge de toilette;
- Le linge de table;
- Le linge de cuisine;
- La décoration textile.
Le linge de maison est typiquement vendu à deux types d’acheteurs très différents : d’un côté les ménages, de l’autre les entreprises opérant dans les métiers de l’hospitalité (hôtellerie, chambre d’hôte et divers hébergements touristiques).
Au niveau mondial, le marché du linge de maison est en croissance régulière ces dernières années. L’Asie-Pacifique domine nettement le marché mondial avec une très forte croissance des ventes et un renouvellement élevé des gammes. Ensuite, ce sont l’Europe et l’Amérique du Nord qui sont les marchés les plus importants, avec des niveaux de dépenses très proche. Les dépenses pour le linge de lit sont les plus importantes, devant les dépenses de linge de salle de bain et les dépenses pour les tissus situés au sol.
En Espagne, le marché du linge de maison est en croissance tendancielle grâce à l’accroissement de l’intérêt que les Espagnols portent à leur intérieur. Le pays abrite des entreprises comme la sévillane Tramas qui dispose de plus d’une centaine de points de vente disposés sur tout le territoire. On peut également citer les entreprises catalanes Textura et a Mallorquina avec un ancrage géographique fort dans la région de Barcelone et qui se sont étendues progressivement dans tous le pays. On note également une forte croissance des ventes en ligne au cours de ces dernières années.
List of charts
- Linen market size and forecasts
- Global linen market size, by region
- World market for household linen, by product category
- Share of household linen sales by value, by product type
- Breakdown of the European household linen market, by product, by value
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Latest news
80 Carrefour hypermarkets operated under franchise or leasing agreements - 14/11/2023
- On October 20, Carrefour announced its intention to switch 37 stores (comprising 15 hypermarkets and 21 supermarkets) to lease management.
- Since 2018, 80 hypermarkets have left integrated status, representing around a third of all hypermarkets.
- Around 75% of supermarkets (784 out of 1038) are currently leased or franchised.
Carrefour to lease out 37 stores - 21/10/2023
- Carrefour plans to lease out 37 new stores in 2022, 16 hypermarkets and 21 supermarkets.
- Around 4,000 employees affected
- The company launched an outsourcing program in 2018.
- The number announced is in line with previous years: 41 stores (including 16 hyper) in 2023, 43 stores (including 16 hyper) in 2022, and 47 stores (including 10 hyper) in 2021.
- Since Alexandre Bompard took over as CEO, 305 stores, including 80 hypermarkets, have been outsourced, affecting more than 23,000 employees.
Food: Carrefour joins forces with seven manufacturers to promote plant-based products - 07/09/2023
- The aim of the international coalition to accelerate sales of plant-based alternatives is to achieve joint sales of 3 billion euros in this niche by 2026.
- Carrefour's share will be 500 million euros, a 60% increase on today's figure.
- Plant-based alternatives represented a market worth 553 million euros in 2022
- Sales of plant-based products are enjoying double-digit growth.
Carrefour takes over Cora to avoid being left behind in France - 13/07/2023
- Carrefour acquired 60 Cora hypermarkets and 115 Match supermarkets.
- The acquisition cost was 1.05 billion euros.
- The acquired store networks have a strong presence in the Grand Est and Northern regions of France.
- With this acquisition, Carrefour's sales will increase by 5.2 billion euros, adding to the 42 billion euros it currently generates in France.
- Carrefour will take over 55 hypermarkets and 77 supermarkets.
- The combined market share of Carrefour and Cora will reach 22.6%, competing closely with Leclerc (22.4%).
- Carmila, the real estate company in which Carrefour holds a 36% stake, has reached an agreement to take over Louis Delhaize's 93% stake in Galimmo, a company owning 52 shopping arcades adjacent to Cora stores.
Voluntary redundancy plan at Carrefour - 27/06/2023
- 979 voluntary departures from head offices in France
- 85,000 employees in France (over 100,000 including franchised stores)
- Sales 2022: 90.8 billion euros (up 16%)
- Net profit 2022: 1.35 billion euros (up 26%)
- Approx. 1 billion euros in annual cost savings
Carrefour celebrates sixty years since the birth of the hypermarket | Soixante ans de hypermarché Carrefour - 14/06/2023
- Opening of the first Carrefour hypermarket in France on June 15, 1963 in Sainte-Geneviève-des-Bois.
- The hypermarket format accounted for 58% of Carrefour sales in 2012, falling to 49% by 2022.
- Carrefour no longer develops new hypermarkets and sells units in deficit to franchisees.
- 243 hypermarkets in France
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le marché du linge de maison | Espagne
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