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- Number of pages : 30 pages
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- Last update : 27/09/2023
Summary and extracts
1 Synthèse du marché
1.1 Définition et présentation
Le marché de la livraison de repas à domicile est plutôt récent, mais. en plein essor, bousculant les habitudes de consommation des Espagnols. Il est apparu avec la pratique dite de « l’ubérisation » de l’économie il y a quelques années. Les livreurs de repas à domicile, souvent auto-entrepreneurs, font le lien entre les restaurants ou les dark kitchen et le client final, en livrant le repas préparés.
Aujourd’hui, la livraison de repas à domicile n’est plus seulement réservée à la livraison d’hamburgers, pizzas et sushis, mais s’est ouverte à un large panel de restaurants : ceci répond aux nouvelles attentes des consommateurs souhaitant vivre de nouvelles expériences culinaires, manger plus sainement et commander de manière simple et rapide. Le marché a néanmoins davantage de mal à décoller en France que dans les pays anglo-saxons, car il n’est pas dans la culture française de se faire livrer des plats cuisinés chez soi ; les acteurs ont tendance à cibler les plus jeunes, ou génération Z, qui se montrent plus réceptifs à ce mode de consommation.
Le marché européen de la livraison se développe fortement avec une hausse de près de 20% par an entre 2015 et 2020. Au niveau mondial, les principales entreprises occidentales sur le secteur sont Deliveroo, Uber Eats, Just Eat, Delivery Hero ou Glovo. À l’échelle mondiale, la proportion de livraisons de repas réservée en ligne (application) a dépassé celle des réservations traditionnelles (appels téléphones, passage physique, etc.) en 2019. En 2011, ces acteurs en ligne ne représentaient que 8% du total contre 92% pour les réservations classiques.
En Espagne, les plateformes de réservation les plus fréquentes sont Telepizza, Just Eat, Glovo, Domino’s, Uber Eats et Deliveroo. Cette dernière entreprise britannique a toutefois quitté le marché en 2021 avec la promulgation de la « ley Rider » qui oblige les plateformes à salarier leurs livreurs.
Le marché a largement bénéficié de la pandémie de covid-19 avec une hausse des commandes de repas à domicile. L’ensemble des restaurants ibériques a basculé sur les plateformes en ligne pour essayer de maintenir un canal de distribution des ventes. Les dernières tendances du marché montrent une hausse des ventes de petits déjeuners livrés à domicile, ainsi que l’apparition de la haute gastronomie qui entend utiliser ce canal de ventes.
List of charts
- Part des structures de livraison de repas en ligne et hors ligne
- Marché européen de la livraison de repas
- Taille de marché de la livraison alimentaire
- Part de marché de la livraison de repas
- Taille du marché de la livraison de repas à domicile
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Latest news
Just Eat pulls the plug on salaried delivery staff in France - 19/01/2024
- Just Eat Takeaway took three years to stop having salaried delivery staff in France.
- In January 2021, Just Eat had announced its intention to hire 4,500 people to deliver meals, aiming to reach around 30 cities.
- In 2022, Just Eat undertook a reorganization affecting all cities where the salaried delivery system had been set up, with the exception of Paris.
- A job-saving plan is scheduled for September, affecting 117 people.
- Just Eat plans to rely solely on its service providers and restaurant employees to deliver meals in Paris, as it already does elsewhere in France.
Deliveroo enters the catering market - 26/09/2023
- Fauchon Réceptions: around sixty employees and sales of around ten million euros.
- Deliveroo is developing a nationwide network of caterers, with several hundred partners planned over time.
- For the moment, this network covers Paris, Lyon and Bordeaux.
- Deliveroo has around twenty "ghost kitchens" in Paris, spread between Courbevoie and Saint-Ouen.
- 1 billion euros have been invested in three platforms: Deliveroo (523 million euros), Glovo (319 million euros) and Wolt (118 million euros).
Uber Eats, Deliveroo: the battle of Paris - 13/06/2023
- In 2022, 48% of French people had a meal delivered to them in the last six months, a figure that rises to over 70% in the Paris region (source: Food Service Vision).
- Ile-de-France accounts for around four deliveries per month, compared with the national average of three.
- Uber Eats has 45,000 restaurant and retail partners and 60,000 delivery drivers in France, while Deliveroo claims 26,000 and 22,000 respectively.
- 39% of delivery drivers are self-employed.
- Hidden costs, sometimes high, are a problem for the meal delivery market.
- Commissions for restaurateurs can be as high as 30%.
- Subscriptions are the new sinews of war for customer loyalty
Carrefour and Uber Eats extend their services. - 17/04/2023
- Uber Eats and Carrefour partnership to begin in April 2020
- Service active in Paris, Lyon, Lille, Bordeaux, Toulouse and Orléans and will expand to Marseille, Nantes and Nice during the quarter
- Objective of covering the country's 20 largest conurbations by the end of 2023
- 4,500 points of sale covered by Uber Eats grocery delivery service
- Carrefour to generate 100 million euros in business with Uber Eats by 2021
Deliveroo and Just Eat Takeaway return to profitability - 17/03/2023
- - Deliveroo revenues in 2022: £1.97 billion (€2.24 million)
- - Sales of meal and shopping delivery platforms in France in 2022: 8.1 billion euros
Deliveroo: the delivery giant in five questions | Deliveroo: the delivery giant in five questions - 10/02/2023
- The company is developing the home delivery of ready-made meals
- A restaurant pays the company to appear on the platform and receive orders
- The customer pays a commission to receive the desired meal at home.
- Today, Deliveroo works with 160,000 partner restaurants in ten countries: Belgium, France, Hong Kong, Italy, Ireland, Qatar, Singapore, United Arab Emirates, Kuwait and the United Kingdom
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le marché de la livraison de repas à domicile | Espagne
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