Turnover: 1.799 billion EUR (2023)
Country: France
- Picard Surgelés is a French food company founded in 1973, specializing in the manufacture and distribution of frozen foods.
- Picard has 1,070 stores in France, and opens an average of 30 new stores a year.
- The company is present in Belgium with 17 stores
- 7000 employees
News
Picard creates an observatory dedicated to the food of tomorrow. 21/06/2024
- - 68% of French people believe that eating seasonal produce is the key to healthy eating.
- - 42% of French people see homemade food as a solution to eating better.
- - 48% of French people prefer seasonal fruit and vegetables.
- - 46% of French people prefer fresh, local produce.
- - Over a third of French people use frozen foods to eat more fruit and vegetables every day.
- - 50% of French people adopt a more balanced diet for weight reasons.
- - Only 22% of French people make the connection between their diet and their level of immunity, and 11% with their psychological state.
- - 22% of those surveyed consider that eating well means eating organic or pesticide residue-free products.
- - 17% prefer Nutri-score A and B or label products.
- - 46% of 18-24 year-olds cite lack of time as an obstacle to eating well.
- - 53% of French people see frozen products as a quick and economical way to eat a balanced diet.
- - 20% of those surveyed perceive frozen products as being of lower quality than fresh.
- - 57% of French people want brands committed to products from local agriculture
- - 44% of French people want brands to pay producers well.
Picard, the best recipes from the king of frozen foods 20/05/2024
- - Freezers in over 90% of homes today
- - Picard's EY Parthenon ranking: fourth place, behind Action, Décathlon and Leroy Merlin.
- - Number of Picard outlets: over 1,000.
- - Percentage of Picard capital held by the Zouari family since 2019: 49%, with a call option to increase their stake to a further 51% held by British fund Lion Capital.
A few weeks before Christmas, Picard presents its new roadmap 02/12/2023
- Picard achieves 25% of its sales during the Christmas period.
- 2 million logs are sold.
- Picard has 1,100 stores, including 40 franchises.
- Picard sales: 1.7 billion euros in 2023.
- Picard has 5,000 employees.
- The company has between 1,200 and 1,300 product references and introduces 250 to 300 new references each year.
- The company launches a new catering service in 20 stores
Picard has reinvented itself in three strategic moves 23/09/2023
- Picard currently has over 1,050 stores.
- Forty store openings are expected by 2026, including 25 franchises in towns of 10,000 inhabitants.
- Internationally, Picard has set up a dozen corners in Marks & Spencer stores in the United Arab Emirates, Qatar and Hong Kong.
- The company has partnered with Chronofresh for home delivery throughout France, and has set up a home delivery service in under 15 minutes with Deliveroo.
- The click & collect service has been extended to all stores since November 2021.
- The company has begun distributing non-frozen products, including savory and sweet groceries and wine.
Picard takes a new path 20/08/2023
- The Picard chain is 49% owned by Moez-Alexandre Zouari
- Sales of 1.7 billion euros by 2022
- In 2024, Moez-Alexandre Zouari may exercise an option to take full control of Picard, currently 51% owned by Lion Capital.
Picard: prepaid payment card for young people 14/09/2022
- Launch of a prepaid payment card to spend on frozen foods
- 5% of Picard sales now generated online
- at 5.5 euros a dish with dessert and drink, Picard rivals McDonald's
- Picard had already set up frozen-food vending machines in universities
- Development of click and collect and home delivery
- Partnership with Deliveroo to deliver to consumers in 10 minutes
- Sales: 1.7 billion euros in sales
april 12, 2021 - Picard returns to the oven - source(Challenges)
- Brand focused on frozen foods
- Sales up 15% in 2020
- Target of 2 billion euros in sales by 2025 (increase in online sales and opening of 200 stores)
Financial Data
DUNS: 784939688
Legal Name: PICARD SURGELES
Address: 1 ROUTE MILITAIRE , 77300 FONTAINEBLEAU
Number of employees: Entre 5 000 et 9 999 salariés (2021)
Capital: 2 485 858 EUR
Financial Data:
| Year | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|---|---|
| Turnover | 1 709 135 531 | 1 685 157 526 | 1 770 112 576 | 1 502 116 133 | 1 414 970 583 | 1 436 502 045 | 1 385 185 135 | 1 357 268 598 | 1 332 002 778 |
| Gross margin (€) | 760 674 422 | 739 720 722 | 771 977 153 | 656 039 334 | 618 527 452 | 628 453 179 | 601 916 318 | 589 847 784 | - |
| EBITDA (€) | 255 496 186 | 262 649 319 | 290 590 576 | 219 910 205 | 208 837 403 | 216 574 527 | 214 813 167 | 204 604 783 | - |
| Operating profit (€) | 215 422 823 | 218 411 045 | 250 447 659 | 181 463 555 | 171 149 547 | 182 724 887 | 185 125 290 | 173 934 414 | - |
| Net profit (€) | 142 618 493 | 138 346 077 | 152 634 829 | 105 445 741 | 102 861 920 | 101 744 528 | 111 008 685 | 99 814 128 | 95 485 503 |
| Turnover growth rate (%) | 1,4 | -4,8 | 17,8 | 6,2 | -1,5 | 3,7 | 2,1 | - | - |
| Ebitda margin rate (%) | 14,9 | 15,6 | 16,4 | 14,6 | 14,8 | 15,1 | 15,5 | 15,1 | - |
| Operating margin rate (%) | 12,6 | 13 | 14,1 | 12,1 | 12,1 | 12,7 | 13,4 | 12,8 | - |
| Working Capital (turnover days) | -29,9 | -26,5 | -28,9 | -28 | -21,3 | -26,1 | -26,4 | -30,3 | - |
| Working Capital requirements (turnover days) | -21,7 | -18,7 | -21,4 | -20,9 | -16,6 | -19,6 | -20,2 | -23,3 | - |
| Net margin (%) | 8,3 | 8,2 | 8,6 | 7 | 7,3 | 7,1 | 8 | 7,4 | - |
| Added value / Turnover (%) | 27,4 | 27,8 | 28,4 | 27,5 | 27,3 | 27,6 | 27,6 | 27,3 | - |
| Wages and social charges (€) | 185 970 222 | 180 745 477 | 180 849 422 | 167 269 255 | 152 183 273 | 153 622 127 | 142 105 804 | 141 415 811 | - |
| Salaries / Turnover (%) | 10,9 | 10,7 | 10,2 | 11,1 | 10,8 | 10,7 | 10,3 | 10,4 | - |
Company Managers:
| Position | First Name | Last Name | Age | |
|---|---|---|---|---|
| Président | Cecile, Marie | Guillou | 43 |
Studies mentioning this company
The ready meal market - France
Other companies mentioned:
- Fauchon
- Picard Surgelés
- William Saurin (Cofigeo Groupe)
- Marie (LDC Groupe)
- Fleury Michon
- Weight Watchers
- Bjorg (Ecotone)
- Auchan groupe
- Marks & Spencer
- Feed
- Foodcheri
- Nestor
- Lesieur (Avril Groupe)
- Rivière Maison
- Guyader Gastronomie
- Euralis
- Le Graët Groupe
- Raynal et Roquelaure (Cofigeo Groupe)
- Cofigeo
- Armor Cuisine (Dupont Restauration Groupe)
- Dupont Restauration
- Maître Coq (LDC Groupe)
- Gendreau Groupe
- Clarelia / Natâma
- Espri Resrauration
- A Cucinella
- Actimeat & Co
- Agis
- Ajinomoto Frozen Foods France (Aff France)
- Alpes Frais Production
- Argaud
- Arrouasse Fils
- Atlantique Alimentaire
- Au Bec Fin
- Aux Delices De Landrais
- Aux Quatre Epis
- Bee
- Bibay
- Bidaian
- Bioryza
- Bioviver Conserverie
- Biraben
- Bocage Restauration
- Boncolac Traiteur
- Bonduelle
- Bonduelle Frais France
- Bonduelle Frais Traiteur (Bft)
- Bpc Kambio
- Breizh Cooking
- Bretzels Moricettes Mfp Poulaillon
- C'Labo
- Cascade Invest
- Cgpa Peny (Cie Gen Prod Alimentaires Peny)
- Charcuterie Bonnet
- Charly Industrie Service
- Cité Gourmande
- Cobral (Traiteur De Paris Pontivy)
- Comtesse Du Barry
- Conserverie Du Languedoc
- Conserverie Gratien
- Conserveries Provencales Cabanon
- Conserves France
- Conserves Guintrand
- Cook Inov
- Cuisine Côté Sud
- Cuisine En Pot'J
- Cuisine Solutions Europe
- D'Aucy Locminé (Ufm Sas)
- Danc Créations
- Danival (Dv)
- Dasse Patimer
- Deli Planète
- Detox Delight Paris
- Espri Restauration (Epc)
- Ets Jack Blanc
- Ets Marchio Charcuterie 2000 (Emc 2000)
- Euralis Gastronomie
- Farmor
- Flamm Top
- Frial
- Galliance Elabores
- Gb Foods France
- Gelaé
- Gelagri Bretagne
- Giraudet
- Grand Adour
- Groupe Francaise De Gastronomie
- Hoa Nam
- Horizon Des Mets
- Karine Restaurant
- Kauffer'S D'Alsace
- Keranna Productions
- Kerlys
- Le Petit Cuisinier
- Les Bories Du Périgord (Cca Périgord)
- Métropole Dim Sam
- Mabille
- Madern Plats Cuisinés
- Magda
- Maison Roustit
- Mandaloune
- Marie
- Marie Surgelés
- Marius Bernard
- Martinet
- Mayotte Chr
- Micouleau
- Moy Park France
- O Thym
- Panima
- Panwiches
- Patrick Verriere Traiteur
- Phuc Loc
- Primaboucherie
- Pro Sain
- Progre
- Randy (Etablissements Randy)
- Saboros
- Scale A L'Ile Moris (Scalm)
- Sté De Fabrication Des Produits Alimentaires (Sfpa)
- Sté Des Produits Alimentaires De Caudry
- Sté Gel Manche
- Sté Nouvelle De Delice
- Starus
- Stefano Toselli
- Sveltic
- Tielles Dr
- Tipiak Plats Cuisinés Surgelés
- Tipiak Traiteur Patissier
- Traiteur De La Thur
- Traiteur De La Touques
- Traiteur Yves Et Freres
The frozen food market - France
Other companies mentioned:
- Auchan groupe
- Picard Surgelés
- Place du Marche (Toupargel)
- Thiriet
- Maximo
- Pomona Groupe (Passion Froid)
- Sysco Groupe - Davigel
- Transgourmet France
- Martin-Brower France
- Orly Gel
- M&M Quality Food
- Ecomiam
- Boncolac
- Bonduelle Groupe
- Ajinomoto
- Escal Sea Food
- Carrefour Groupe
- E.Leclerc
- Findus France
- Fleury Michon
- Iglo (Nomad foods)
- McCain Food
- Sodebo
- Cargill France
- Routhiau Groupe
- Traiteurs de Paris
- GEL 2000 (Gimbert surgelés)
- 100% Gele (100% Gele)
- 2G Commerce
- 2G Matignon
- 2J2G
- 3 Smt Distribution (3 Smt Distribution)
- Acg Distribution
- Adourgel
- Aire-Freeze (Picard Les Surgeles)
- Alba
- Albert'S International
- Aliette
- Allenico
- Aln Trois
- Amboise Surgeles (Picard Amboise)
- Ange Quenum
- Angui
- Animo
- Anne Mespoulet (Anna M)
- Annick Nocera (Ideal Glace)
- Anzirati Abdallah
- Arcal
- Argel Sud Est
- Armement Des Mascareignes Distribution
- Asadel Frais
- Asie Surgeles (Asie Surgeles)
- Aswak Salam
- Atala (Atala)
- Auberge De Chine (Apsara Cambodge)
- Aux Surgeles Phoceens
- Azc Plez (Azc Plez)
- Azc Psulp
- Azomene
- B2G Champigny
- Badiane (Badiane)
- Batikk Surgeles
- Baugecom Surgeles (Ecomiam)
- Bdl
- Belleville Surgeles (Picard Belleville) (Bzs)
- Bijouterie Franchinard
- Bio Provence Surgeles
- Birkan Food France Sud
- Blue
- Bofrost Vertriebs Liii Gmbh & Co Kg
- Bouffere Surgeles (Picard Surgeles)
- Brevin Surgeles (Picard Surgeles)
- Brocolalie
- Brulau
- Bv Frozen 1
- Capes Surgel (Capes Surgel)
- Ccvt
- Cd Freeze
- Chamat
- Charlotte Glaces & Delices
- Chateaugiron Distribution
- Christine Sienne (Parfums D'Ete)
- Cl Guilleux (Picard)
- Clisson Surgeles
- Cross Atlantic International Corp
- Crozomiam
- Csvi
- D Et L Commerce (D Et L Commerce)
- Danielou
- Dariusz Marnysz (Food Truck)
- Dax Surgeles
- Deffeuille Distribution Alimentaire
- Delices Creoles
- Delices Gourmands
- Delices Gourmands Du Port (Eurl Les Bibasses)
- Delices Pei
- Dip & Go (Dip & Go)
- Distribeco
- Dlf Commerce
- Dmt
- Dominique Ducas (La Gelateria)
- Doriane Tuttle (Drane)
- E.P.
- E.P. 2A
- Eco Chatel
- Eco-Serres
- Ecomiam Exploitation
- Ecoplouz
- Ecoseysses
- Eismann
- Elanel
- Emilie Lechaux
- Ep.Bo
- Ep.Pv (Ep.Pv)
- Escapade Pornic (Ecomiam)
- Escapade St Brevin (Ecomiam)
- Espace Surgeles
- Espersen As (Espersen As)
- Esukimo
- Etablissements Lenfant
- Eurl D.L.E.G.
- Eurl Gel Flandres
- Famt Broceliande
- Famt La Vaunoise
- Fazal Rahim (Indian Ocean)
- Flavour Distribution & Service
- Flocons De Neige
- Fontenay Distribution Surgeles
- Food Export Reunion
- Food Market
- Frais Des Cevennes
- Freez Beef
- Freezcard
- Freezer Center Blain
- Freezeure
- Freezeure 14 (Picard)
- Freezeure 76 (Picard)
- Fridgel
- Gabin Gabin (Herault) (Gabin Herault)
- Gascogne Surgeles Service (Bianchi Delice)
- Gatignol
- Gel 2A (Thiriet)
- Gel Ocean Indien (Gel Oi)
- Gel Terroir
- Gelat
- Gels Grande-Terre
- Gelysa
- Gf Surgeles Peronne
- Gms (Thiriet)
- Guglielmacci Surgeles
- Guyagel
- Halalya Shop (Halalya Shop)
- Has Gortat
- Hassen Ingar (La Poissonnerie De Cambaie)
- Herbignac Surgeles
- Hersand Food
- Hipocampo (Hipocampo)
- Hiricazas
- Hoder
- Holding Nsrao
- Home Service (Gel Center)
- Hyozan (Picard Surgeles)
- Hypercacher Villemomble
- Ice Delivery (Auvergne Glacon) (Id)
- Icepodis 33 (Icepodis 33)
- Impetula
- Instant Saveurs (Instant Saveurs) (Instant Saveurs)
- Isneaufroid
- J.T
- Jdc Surgeles (Picard Surgeles)
- Jean-Paul Alcantara
- Jenah
- Joro Food (Foro Food)
- Jose Montiel (Plats-Net.Fr)
- Jpl Domigel
- Kamel (Ideal'Or)
- Kapgel
- Karim Ouazarf (Au Congelo)
- Karucold
- Kefi
- Kervan Aux Rapides
- L'Epicier Kreol
- L'Ilot Surgele
- L'Ocean Et La Ferme (L'Ocean Et La Ferme)
- La Familia Salat
- La Familia Salat 2
- La Paillotine (La Paillotine)
- La Prise
- Lamia Ouahab (L'Atelier Des Delices By M.D.Lam)
- Landerneau Surgeles Francais
- Larrea Vivero
- Laurent Martin (Ecomiam)
- Lc Comm (Picard Surgeles)
- Le Coin Du Surgele (Le Coin Du Surgele)
- Le Fournil D'Acajou (L.F.A.)
- Le Jardin Des Glaces
- Le Must De Provence (Le Must De Provence)
- Le Pub
- Lemon
- Lepilleur
- Les Delices Du Roi (Neguev Gel)
- Les Glaces De Celestine
- Les Herbiers Surgeles
- Les Isles (Les Isles)
- Les Surgeles Du Golfe
- Les Surgeles Du Prado (Frio)
- Lgm Surgeles
- Lifrais
- Linsolas Sarl
- Lioncigo
- Logapriyan Loganadane
- Lou Fresc
- Loudeac Surgeles
- Lucon Surgeles Distribution
- Ludmila (Matriochka)
- Mabrox
- Madicold
- Madifresh
- Madigel
- Madisurgeles
- Madrass Surgeles
- Malou (La Sorbetiere D'Isabelle)
- Mansaro Cahors (Picard Cahors)
- Mansaro Sarlat
- Mareegel (Mareegel)
- Maremdo
- Maria Do Socorro Sales (Lima Sales)
- Mathilde Decan (David)
- Maximo (Maximo 10)
- Mayotte Fish (M.F. Sarl)
- Mecondielle France
- Miam Argentan (Miam Argentan)
- Miam L'Aigle (Miam L'Aigle)
- Miam Le Mans Sud
- Mister Surgele
- Mms (Ecomiam)
- Moinecha Oiziri (Tropik Ylang)
- Myriam Benjaddi ([Nd])
- Nassima Ould Ouali
- Neola Distribution (Neola Distribution)
- Nhdiscount
- Nm Fresh
- O Surgeles
- Oueghlani D'Emdoume (Oueghlani D'Emdoume)
- Pameco
- Patricia Ledda (Epicerie B11)
- Patricia Saint-Aime
- Patrick Didier (Atelier Du Glacier)
- Patrick Rousseau (La Desirade)
- Paul Cullerre (La P'Tite Cabane)
- Paul Paul (Sumian)
- Pedrogel (Gel 2000 - Le Bonhomme De Neige)
- Philsurgele (Ecomiam)
- Picard I Surgelati
- Pim Exploitation Un
- Piratheepan Panchalingam (Kp Fish)
- Place Au Froid
- Place Du Marche
- Plougamiam
- Pole Froid
- Proxigel
- Radhuya Ahamadi (Exo-Tropic Chembe)
- Rafaello
- Rehemat Mouhiddine (Doukafre)
- Riverfood
- Rocca Gel (Rocca'Gel)
- Rosette Mze
- Safa&Marwa (Distri Freeze) (Distri Freeze)
- Sandrine Durez (Germe)
- Sarl Brunneval Gambard
- Sarl Eco Froid Bayeux
- Sarl Fraisgel
- Sarl Frigeland
- Sarl Humeau Maillet
- Sarl Ilot Surgele (Tm)
- Sarl La Mer Africaine
- Sarl Lusa (Crousti 'Gourmand)
- Sarl Manzagol Et Cie
- Sarl Mms
- Sarl Msa
- Sas Coant
- Sas Jem
- Sas Lali Surgeles
- Sas Maitato
- Sas Nano
- Sas Pontrondin
- Sas Tcs (Ecomiam Trie-Chateau) (Tcs)
- Sasu Chez Les Filles
- Sasu Yoedoc (Sasu Yoedoc)
- Sauvage
- Sefam
- Segel
- Segel 2
- Segel 3
- Segel 4
- Selegrus (Ecomiam)
- Semoi (Societe D'Exploitation Et De Moyens Dans L'Ocean Indien) (Societe Semoi) (Semoi)
- Serge Boutron (Bsprint)
- Serge Pak
- Sga
- Sifo
- Sirocco Food
- Skorn
- Sm Sea Food
- Smg Deux
- Socarpi
- Societe Guadeloupeenne De Nouveautes
- Sodifrost
- Sody (Bourbon Delices)
- Somargel
- Somargel 2
- Somargel 3
- Souleymane Kouyate (K Solo Surgeles)
- Stemio
- Sun Exotique
- Surgeles Olivet Sas (Maison Thiriet Olivet)
- Symphony (Symphony)
- T4
- Techni - Facade
- Tegel (Ocean Surgeles)
- Thiriet Holtzheim (Thiriet Holtzheim)
- Thiriet Macon Sas
- Thiriet St Memmie
- Trangs Groupe Europe B.V
- Trp Saint Andre De Cubzac
- Tud Kozh
- Tunis Partner Import (Tunis Partner Import) (Tpi)
- Ty Kat
- Vandencasteele Distribution
- Videal
- Viletilo
- Vincent Antonicelli
- Vincent Azevedo (Glaces Gourmands)
- Volailles A Gogo
- Voras Sarl (Ecomiam)
- Waxx Surgeles
- Yanis
- Yupi.Ca Inc
- Yvon Prigent
The soup market - France
Other companies mentioned:
- GB Foods
- Unilever Groupe
- Soup'Ideale
- Picard Surgelés
- Sill Entreprises
- Sauces & Créations
- Alvalle
- Ferme d’Anchin
The bulgur market - France
Other companies mentioned:
- Tipiak Epicerie
- Ebro Foods Group
- Carrefour Groupe
- Auchan Hypermarches
- Système U
- Marie (LDC Groupe)
- Fleury Michon
- Picard Surgelés
The frozen French fries market - France
Other companies mentioned:
- Bonduelle Groupe
- Intersnack (Knabber Geback Group)
- Fruits de la terre
- McCain Food
- Dr Oetker
- Lamb Weston
- Aviko
- Agristo
- Carrefour Groupe
- E.Leclerc
- Casino Groupe
- Auchan groupe
- Picard Surgelés
- Lidl
- Cité Gourmande