Turnover: 1.685 billion EUR (2022)

Country: France

  • Picard Surgelés is a French food company founded in 1973, specializing in the manufacture and distribution of frozen foods.
  • Picard has 1,070 stores in France, and opens an average of 30 new stores a year.
  • The company is present in Belgium with 17 stores
  • 7000 employees

News

Picard has reinvented itself in three strategic moves 23/09/2023

  • Picard currently has over 1,050 stores.
  • Forty store openings are expected by 2026, including 25 franchises in towns of 10,000 inhabitants.
  • Internationally, Picard has set up a dozen corners in Marks & Spencer stores in the United Arab Emirates, Qatar and Hong Kong.
  • The company has partnered with Chronofresh for home delivery throughout France, and has set up a home delivery service in under 15 minutes with Deliveroo.
  • The click & collect service has been extended to all stores since November 2021.
  • The company has begun distributing non-frozen products, including savory and sweet groceries and wine.

Picard takes a new path 20/08/2023

  • The Picard chain is 49% owned by Moez-Alexandre Zouari
  • Sales of 1.7 billion euros by 2022
  • In 2024, Moez-Alexandre Zouari may exercise an option to take full control of Picard, currently 51% owned by Lion Capital.

Picard: prepaid payment card for young people 14/09/2022

  • Launch of a prepaid payment card to spend on frozen foods
  • 5% of Picard sales now generated online
  • at 5.5 euros a dish with dessert and drink, Picard rivals McDonald's
  • Picard had already set up frozen-food vending machines in universities
  • Development of click and collect and home delivery
  • Partnership with Deliveroo to deliver to consumers in 10 minutes
  • Sales: 1.7 billion euros in sales

april 12, 2021 - Picard returns to the oven - source(Challenges)

  • Brand focused on frozen foods
  • Sales up 15% in 2020
  • Target of 2 billion euros in sales by 2025 (increase in online sales and opening of 200 stores)

Financial Data

DUNS: 784939688

Legal Name: PICARD SURGELES

Address: 1 RTE MILITAIRE , 77300 FONTAINEBLEAU

Number of employees: Entre 5 000 et 9 999 salariés (2020)

Capital: 2 485 858 EUR


Financial Data:

Year 2022 2021 2020 2019 2018 2017 2016 2015
Turnover 1 685 157 526 1 770 112 576 1 502 116 133 1 414 970 583 1 436 502 045 1 385 185 135 1 357 268 598 1 332 002 778
Gross margin (€) 739 720 722 771 977 153 656 039 334 618 527 452 628 453 179 601 916 318 589 847 784 -
EBITDA (€) 262 649 319 290 590 576 219 910 205 208 837 403 216 574 527 214 813 167 204 604 783 -
Operating profit (€) 218 411 045 250 447 659 181 463 555 171 149 547 182 724 887 185 125 290 173 934 414 -
Net profit (€) 138 346 077 152 634 829 105 445 741 102 861 920 101 744 528 111 008 685 99 814 128 95 485 503
Turnover growth rate (%) -4,8 17,8 6,2 -1,5 3,7 2,1 - -
Ebitda margin rate (%) 15,6 16,4 14,6 14,8 15,1 15,5 15,1 -
Operating margin rate (%) 13 14,1 12,1 12,1 12,7 13,4 12,8 -
Working Capital (turnover days) -26,5 -28,9 -28 -21,3 -26,1 -26,4 -30,3 -
Working Capital requirements (turnover days) -18,7 -21,4 -20,9 -16,6 -19,6 -20,2 -23,3 -
Net margin (%) 8,2 8,6 7 7,3 7,1 8 7,4 -
Added value / Turnover (%) 27,8 28,4 27,5 27,3 27,6 27,6 27,3 -
Wages and social charges (€) 180 745 477 180 849 422 167 269 255 152 183 273 153 622 127 142 105 804 141 415 811 -
Salaries / Turnover (%) 10,7 10,2 11,1 10,8 10,7 10,3 10,4 -

Company Managers:

Position First Name Last Name Age Linkedin
Président de SAS Guillaume, Eric Degauque 39

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