Turnover: 1.685 billion EUR (2022)
Country: France
- Picard Surgelés is a French food company founded in 1973, specializing in the manufacture and distribution of frozen foods.
- Picard has 1,070 stores in France, and opens an average of 30 new stores a year.
- The company is present in Belgium with 17 stores
- 7000 employees
News

Picard has reinvented itself in three strategic moves 23/09/2023
- Picard currently has over 1,050 stores.
- Forty store openings are expected by 2026, including 25 franchises in towns of 10,000 inhabitants.
- Internationally, Picard has set up a dozen corners in Marks & Spencer stores in the United Arab Emirates, Qatar and Hong Kong.
- The company has partnered with Chronofresh for home delivery throughout France, and has set up a home delivery service in under 15 minutes with Deliveroo.
- The click & collect service has been extended to all stores since November 2021.
- The company has begun distributing non-frozen products, including savory and sweet groceries and wine.

Picard takes a new path 20/08/2023
- The Picard chain is 49% owned by Moez-Alexandre Zouari
- Sales of 1.7 billion euros by 2022
- In 2024, Moez-Alexandre Zouari may exercise an option to take full control of Picard, currently 51% owned by Lion Capital.

Picard: prepaid payment card for young people 14/09/2022
- Launch of a prepaid payment card to spend on frozen foods
- 5% of Picard sales now generated online
- at 5.5 euros a dish with dessert and drink, Picard rivals McDonald's
- Picard had already set up frozen-food vending machines in universities
- Development of click and collect and home delivery
- Partnership with Deliveroo to deliver to consumers in 10 minutes
- Sales: 1.7 billion euros in sales
april 12, 2021 - Picard returns to the oven - source(Challenges)
- Brand focused on frozen foods
- Sales up 15% in 2020
- Target of 2 billion euros in sales by 2025 (increase in online sales and opening of 200 stores)
Financial Data
DUNS: 784939688
Legal Name: PICARD SURGELES
Address: 1 RTE MILITAIRE , 77300 FONTAINEBLEAU
Number of employees: Entre 5 000 et 9 999 salariés (2020)
Capital: 2 485 858 EUR
Financial Data:
Year | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 |
---|---|---|---|---|---|---|---|---|
Turnover | 1 685 157 526 | 1 770 112 576 | 1 502 116 133 | 1 414 970 583 | 1 436 502 045 | 1 385 185 135 | 1 357 268 598 | 1 332 002 778 |
Gross margin (€) | 739 720 722 | 771 977 153 | 656 039 334 | 618 527 452 | 628 453 179 | 601 916 318 | 589 847 784 | - |
EBITDA (€) | 262 649 319 | 290 590 576 | 219 910 205 | 208 837 403 | 216 574 527 | 214 813 167 | 204 604 783 | - |
Operating profit (€) | 218 411 045 | 250 447 659 | 181 463 555 | 171 149 547 | 182 724 887 | 185 125 290 | 173 934 414 | - |
Net profit (€) | 138 346 077 | 152 634 829 | 105 445 741 | 102 861 920 | 101 744 528 | 111 008 685 | 99 814 128 | 95 485 503 |
Turnover growth rate (%) | -4,8 | 17,8 | 6,2 | -1,5 | 3,7 | 2,1 | - | - |
Ebitda margin rate (%) | 15,6 | 16,4 | 14,6 | 14,8 | 15,1 | 15,5 | 15,1 | - |
Operating margin rate (%) | 13 | 14,1 | 12,1 | 12,1 | 12,7 | 13,4 | 12,8 | - |
Working Capital (turnover days) | -26,5 | -28,9 | -28 | -21,3 | -26,1 | -26,4 | -30,3 | - |
Working Capital requirements (turnover days) | -18,7 | -21,4 | -20,9 | -16,6 | -19,6 | -20,2 | -23,3 | - |
Net margin (%) | 8,2 | 8,6 | 7 | 7,3 | 7,1 | 8 | 7,4 | - |
Added value / Turnover (%) | 27,8 | 28,4 | 27,5 | 27,3 | 27,6 | 27,6 | 27,3 | - |
Wages and social charges (€) | 180 745 477 | 180 849 422 | 167 269 255 | 152 183 273 | 153 622 127 | 142 105 804 | 141 415 811 | - |
Salaries / Turnover (%) | 10,7 | 10,2 | 11,1 | 10,8 | 10,7 | 10,3 | 10,4 | - |
Company Managers:
Position | First Name | Last Name | Age | |
---|---|---|---|---|
Président de SAS | Guillaume, Eric | Degauque | 39 |
Studies mentioning this company

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Other companies mentioned:
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