Turnover: 5.5 billion EUR (2022)

Country: Germany

  • Miele is a German family business founded in 1899.
  • The company is a German manufacturer of household appliances.
  • The family firm is based in Gütersloh and has over 100 years of history.
  • Its products are positioned at the top end of the market
  • Miele has 12 production sites and 20,000 employees (12,000 in Germany).
  • The brand has been active in the connected objects segment since 2010, developing Mobile Control, SmartStart, Con@ctivitity 2.0 and Miele@home technologies

News

Miele, the "Rolls Royce of household appliances", is losing its lustre | Miele: the decline of the household appliance benchmark 08/02/2024

  • - After three years of growth, Miele posted record sales of 5.43 billion euros in 2022.
  • - Provisional sales fell by 9% last year.
  • - Up to 2,000 of the company's 23,000 employees worldwide could be made redundant.
  • - 700 jobs will be transferred from the Gütersloh headquarters to the Ksawerów plant in Poland by 2027.
  • - The manufacture of tumble dryers was transferred to the Czech Republic some ten years ago.
  • - A new plant in Alabama will begin production of ovens and stoves at the end of 2024, a sector which accounts for 45% of Group sales.
  • - Up to now, production in China has been mainly for the local market

Miele to cut or relocate up to 2,700 jobs worldwide 07/02/2024

  • - Miele plans to cut or relocate up to 2,700 jobs worldwide.
  • - These cuts represent around 12% of the company's total workforce.
  • - Washing machine production to be relocated to Poland
  • - Around 700 jobs will be cut at the Gütersloh plant in Germany.
  • - 125th anniversary of the founding of Miele in 2023
  • - 2023: 9% drop in sales
  • - By 2022, Miele had achieved sales of 5.43 billion euros.

Miele, the household appliance symbol of "Deutsche Qualität" 23/06/2023

  • Miele is a German brand specializing in household appliances.
  • The brand's factory is located in Gütersloh, in Germany's eastern Ruhr region.
  • Miele produces around 4,500 washing machines a day, all pre-sold.
  • The household appliance sector has not suffered too much from the health crisis, and demand has even increased.
  • In 2022, Miele achieved sales of almost 5.5 billion euros.
  • The company aims to achieve sales of 8 billion euros by 2030.

Financial Data

DUNS: 708203088

Legal Name: MIELE SOCIETE PAR ACTIONS SIMPLIFIEE

Address: 9 AV ALBERT EINSTEIN Z.I. DU COUDRAY, 93150 LE BLANC-MESNIL

Number of employees: Entre 250 et 499 salariés (2020)

Capital: 8 000 000 EUR


Financial Data:

Year 2021 2020 2019 2018 2017 2016 2015
Turnover 171 892 525 158 910 746 145 200 440 143 872 419 144 190 057 138 908 208 133 950 859
Gross margin (€) 60 854 148 57 256 724 52 649 781 52 004 337 42 571 582 42 807 078 -
EBITDA (€) 5 884 476 9 258 194 5 843 498 4 136 250 -3 783 883 -6 145 558 -
Operating profit (€) 6 738 573 3 137 438 3 487 224 1 453 432 -6 282 529 -7 561 469 -
Net profit (€) 4 368 744 -4 097 837 2 852 063 1 483 985 -8 489 211 -8 987 832 -5 924 873
Turnover growth rate (%) 8,2 9,4 0,9 -0,2 3,8 3,7 -
Ebitda margin rate (%) 3,4 5,8 4 2,9 -2,6 -4,4 -
Operating margin rate (%) 3,9 2 2,4 1 -4,4 -5,4 -
Working Capital (turnover days) 29,3 34,2 34,9 27,1 19,2 5,4 -
Working Capital requirements (turnover days) 24,6 30 39,9 43,1 51,8 33,8 -
Net margin (%) 2,5 -2,6 2 1 -5,9 -6,5 -
Added value / Turnover (%) 17,5 19,9 19,3 18,9 13,1 12 -
Wages and social charges (€) 22 243 575 19 705 207 19 616 125 20 951 174 20 610 782 21 004 967 -
Salaries / Turnover (%) 12,9 12,4 13,5 14,6 14,3 15,1 -

Studies mentioning this company

The connected household appliances market - France

Other companies mentioned:

  • Miele
  • LG Electronics France
  • Whirlpool
  • Boulanger
  • Bosch
  • Samsung Electronics France
  • AEG
  • Airlux (Glem Gas)
  • Fagor
  • Faure (Electrolux)
  • Gorenje
  • Sauter (Brandt groupe)
  • Smeg
The large electrical appliance market - France

Other companies mentioned:

  • Miele
  • BSH Group
  • Electrolux Laundry Systems
  • Dyson
  • Whirlpool
  • Boulanger
  • Beko France (Arcelik Groupe)
  • Murfy
  • Electro Dépôt (Groupe Mulliez)
  • Fnac Darty
  • Bosch Thermotechnology
  • Samsung Electronics France
  • Haier
  • Electrolux
  • Sideme
  • Gorenje
  • Hisense
  • Smeg
  • Daan Tech - Bob
  • Schneider Consumer Group
  • EverEver
  • Beko Arcelik Groupe
  • Eurocave
The cookware market - France

Other companies mentioned:

  • Mastrad
  • Pyrex
  • Brandt
  • Whirlpool
  • Magimix
  • Culinarion (EK France)
  • Maison française du Verre (ex International Cookware)
  • Robur Molinel
  • Electrolux
  • Vorwerk Thermomix
  • DeLonghi
  • Miele
  • Duralex (Maison Française du Verre)
  • Tramontina France
  • Forge de l'Adour (SEB Groupe)
  • Peugeots Saveurs
  • Zwilling Staub
  • Mathon (Labruyère groupe)
  • Opinel
  • Sushi Robots
  • Sofilac Charvet (Seb groupe)
  • Lebrun Groupe
  • La Cornue
  • Cristel
  • Fackelmann
The laundromat market - France

Other companies mentioned:

  • Lavomatique
  • R&O (Baleo Pressing & Matelo Laverie)
  • Laverie Lav'Club
  • Wash N'Dry (Groupe Armstrong)
  • PhotoMe International - La Wash
  • Brandt
  • Electrolux Laundry Systems
  • Cowash
  • Miele
  • Wash Me- Revolution Laundry
  • Alliance Laundry System
  • Whirlpool
  • LG Electronics
  • Superdry
  • Pressing 5àsec
The wine cellar market - France

Other companies mentioned:

  • Witradis Caravin
  • Eurocave
  • La Sommelière
  • Climadiff
  • Avintage
  • ArteVino
  • Groupe Frio
  • Boulanger
  • Miele
  • Liebherr
  • Haier
  • Darty