Turnover: 19.17 billion USD (2021)

Country: United States

General Mills, Inc. is an American multinational manufacturer and marketer of foods sold in retail stores.

The company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Betty Crocker, Yoplait, Colombo, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, Cheerios, Trix, Cocoa Puffs and Lucky Charms.

Some brands are marketed outside the USA and Canada, notably in the UK, through the Cereal Partners joint venture with Nestlé.

Sale of Yoplait to the Sodiaal cooperative in 2021

Financial Data

DUNS: 319679825

Legal Name: GENERAL MILLS FRANCE

Address: 30 CRS DE L'ILE SEGUIN , 92100 BOULOGNE-BILLANCOURT

Number of employees: Entre 500 et 999 salariés (2020)

Capital: 31 693 807 EUR


Financial Data:

Year 2021 2020 2019 2018 2017 2016
Turnover 256 519 114 243 018 546 222 096 677 265 333 062 305 300 304 310 773 569
Gross margin (€) 95 625 620 103 787 153 84 829 743 85 480 803 101 025 311 98 177 054
EBITDA (€) 12 208 080 7 456 488 5 812 041 6 718 007 5 559 020 5 436 525
Operating profit (€) 11 781 608 6 858 898 4 775 245 6 325 906 5 006 008 4 418 001
Net profit (€) 1 535 394 559 073 747 253 1 697 276 1 624 466 -1 880 895
Turnover growth rate (%) 5,6 9,4 -16,3 -13,1 -1,5 -1,4
Ebitda margin rate (%) 4,8 3,1 2,6 2,5 1,8 1,7
Operating margin rate (%) 4,6 2,8 2,2 2,4 1,6 1,4
Working Capital (turnover days) 65,1 62,4 50,3 73,1 54,5 91,5
Working Capital requirements (turnover days) -15,9 9,3 -18,1 7,4 10,9 22,6
Net margin (%) 0,6 0,2 0,3 0,6 0,5 -0,6
Added value / Turnover (%) 25,5 25,3 22,2 18,1 13,8 11,8
Wages and social charges (€) 51 198 286 51 209 611 38 028 989 36 711 794 33 717 203 28 947 109
Salaries / Turnover (%) 20 21,1 17,1 13,8 11 9,3

Company Managers:

Position First Name Last Name Age Linkedin
Président David, Dominique, Olivier BRODOWSKA 50

Studies mentioning this company

The breakfast cereal market - UK

Other companies mentioned:

  • Kellogg’s
  • Weetabix LTD
  • General Mills
  • Nestlé UK
  • Arrowhead Mills
  • Jordan Dorset Ryvita
  • Tesco
  • Sainsburys
  • Raisio
  • Nature’s Path
  • The Spoon
  • Deliciously Ella
  • Cereal Killer Café

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