Turnover: 2.9 billion EUR (2023)

Country: Italy

Campari is an Italian company operating in the beverage production sector. Founded in 1860, it developed the red aperitif. The group now has over 50 brands in its portfolio, with a focus on premium and superpremium products.

It is a largely international player, with a presence in America, Asia and Europe. It has 18 production sites worldwide and operations in 25 countries.

In France, Campari is the 8th largest seller of spirits in volume terms, with 1.1% of the total market.

january 22, 2020 - Campari, a group that stays in shape - Source(Les Echos)

  • The group owns more than 50 brands
  • distributed in over 190 markets worldwide
  • in 2020, the group will have more than 4,000 employees
  • listed on the Milan Stock Exchange since 2001
  • Since 1995, the group has made 29 acquisitions
  • In 2016, it acquired the famous French house Grand Marnier for 700 million euros
  • In 2019, it will acquire Rhumantilles, and 2020 will see the completion of the acquisition of Baron Philippe de Rothschild France Distribution
  • Sales of Aperol, acquired in 2003, jumped 28% in 2018 worldwide, 56% in the UK and 73% in the US.


Never full of acquisitions, Campari ready to revive Courvoisier cognac 16/12/2023

  • campari, the group that owns the Grand Marnier liqueur and the Aperol aperitif, is negotiating with Japan's Beam Suntory to acquire 100% of its Courvoisier cognac for 1.1 billion euros, i.e. almost 5 times sales (230 million euros by 2022).
  • Beam Suntory's strategy is to refocus on its premium whiskies (American bourbons, Japanese whiskies, etc.).
  • Campari generates sales of 2.7 billion euros
  • Half of the growth in recent years has come from acquisitions: Grand Marnier (2016), Trois Rivières rums (2019), Lallier champagne (2020), Picon liqueur in 2022.
  • The Italian group has made seven acquisitions in six years in France
  • The United States, Campari's biggest market
  • To grow in China, where Campari is weak, you need a cognac
  • alongside Martell (Pernod-Ricard), Hennessy (LVMH) and Rémy Martin (Rémy Cointreau), Courvoisier is the fourth-largest player in this Charentais spirit, with a 5% global market share. 50% of its sales are made in China, where the local spirit, baijiu, remains ultra-dominant (97% of the local market by volume).
  • Imported cognacs and whiskies have been in vogue for the past decade. Pernod Ricard, Diageo and LVMH take the lion's share.
  • In the United States, Campari already generates nearly 30% of its business.
  • Aperol leads Campari's sales (25% of sales in the first nine months of 2023).
  • Sales of Wild Turkey bourbon, acquired from Pernod Ricard in 2009, have more than tripled.

The "pope of spritz" hands over to Campari 17/09/2023

  • The group has become the sixth-largest player in the global spirits industry
  • Capitalization of 14 billion euros, with sales of 2.7 billion euros by 2022.
  • Booming sales of Aperol (multiplied by twelve in sixteen years) and Riccadonna prosecco, another brand in its portfolio
  • Unknown in 2010, Aperol accounts for almost 20% of total sales.
  • The Aperol spritz is now the sixth best-selling cocktail in the world.
  • In France, Campari acquired Grand Marnier in 2016 for 684 million euros, the French distributor Rothschild France, the Trois Rivières, Maison La Mauny and Duquesne agricultural rums, the historic Picon brand, the Lallier champagne house, and more

Campari wants to open bars and develop its bitter aperitifs 12/05/2022

Purchase of French bitters brand Picon and related assets from Diageo for around 119 million euros

Booming demand for Aperol and Campari bitters as bars and restaurants reopen in Europe after containment

Investments in bars: The group bought the Camparino bar in Milan's central square for 5.6 million euros in 2018 and Campari purchased a space in Venice

Moët Hennessy (LVMH) and Campari join forces in e-commerce 12/07/2021

  • Campari to transfer its stake in online wine and spirits retailer Tannico to a new joint venture
  • Moët Hennessy to take a 50% stake in the joint venture
  • Transaction valued at 25.6 million euros in cash

Campari ready to make key acquisitions 25/04/2020

  • Search for a majority stake in a champagne company
  • Campari: 3rd largest brand of brandy in Italy and second largest in Europe
  • Market share of 32.5% in Italy (all spirits combined)
  • Campari's main competitors are the British Diageo and the French LVMH and Remy

Campari acquires French rums Trois Rivières and La Mauny 05/09/2019

In 2019 Campari acquires French rum brands Trois Rivières, La Mauny and Duquesne for 60 million euros

Grand Marnier bought by Campari in 2017 15/03/2017

  • Present in over 150 countries, Grand Marnier is the most exported French liqueur in the world

Studies mentioning this company

> Besoin de plus d'information sur cette entreprise (SWOT, PESTEL, son marché) ? Demandez à SectorGPT (gratuit)


Ask Sector-GPT  

Sector-GPT est la première IA dédiée aux informations sectorielles.