Campari: The latest figures, news and market research on Campari

Turnover: 2.9 billion EUR (2023)

Country: Italy

Campari is an Italian company operating in the beverage production sector. Founded in 1860, it developed the red aperitif. The group now has over 50 brands in its portfolio, with a focus on premium and superpremium products.

It is a largely international player, with a presence in America, Asia and Europe. It has 18 production sites worldwide and operations in 25 countries.

In France, Campari is the 8th largest seller of spirits in volume terms, with 1.1% of the total market.

january 22, 2020 - Campari, a group that stays in shape - Source(Les Echos)

The group owns more than 50 brands
distributed in over 190 markets worldwide
in 2020, the group will have more than 4,000 employees
listed on the Milan Stock Exchange since 2001
Since 1995, the group has made 29 acquisitions
In 2016, it acquired the famous French house Grand Marnier for 700 million euros
In 2019, it will acquire Rhumantilles, and 2020 will see the completion of the acquisition of Baron Philippe de Rothschild France Distribution
Sales of Aperol, acquired in 2003, jumped 28% in 2018 worldwide, 56% in the UK and 73% in the US.

News

Never full of acquisitions, Campari ready to revive Courvoisier cognac 16/12/2023

campari, the group that owns the Grand Marnier liqueur and the Aperol aperitif, is negotiating with Japan's Beam Suntory to acquire 100% of its Courvoisier cognac for 1.1 billion euros, i.e. almost 5 times sales (230 million euros by 2022).
Beam Suntory's strategy is to refocus on its premium whiskies (American bourbons, Japanese whiskies, etc.).
Campari generates sales of 2.7 billion euros
Half of the growth in recent years has come from acquisitions: Grand Marnier (2016), Trois Rivières rums (2019), Lallier champagne (2020), Picon liqueur in 2022.
The Italian group has made seven acquisitions in six years in France
The United States, Campari's biggest market
To grow in China, where Campari is weak, you need a cognac
alongside Martell (Pernod-Ricard), Hennessy (LVMH) and Rémy Martin (Rémy Cointreau), Courvoisier is the fourth-largest player in this Charentais spirit, with a 5% global market share. 50% of its sales are made in China, where the local spirit, baijiu, remains ultra-dominant (97% of the local market by volume).
Imported cognacs and whiskies have been in vogue for the past decade. Pernod Ricard, Diageo and LVMH take the lion's share.
In the United States, Campari already generates nearly 30% of its business.
Aperol leads Campari's sales (25% of sales in the first nine months of 2023).
Sales of Wild Turkey bourbon, acquired from Pernod Ricard in 2009, have more than tripled.

The "pope of spritz" hands over to Campari 17/09/2023

The group has become the sixth-largest player in the global spirits industry
Capitalization of 14 billion euros, with sales of 2.7 billion euros by 2022.
Booming sales of Aperol (multiplied by twelve in sixteen years) and Riccadonna prosecco, another brand in its portfolio
Unknown in 2010, Aperol accounts for almost 20% of total sales.
The Aperol spritz is now the sixth best-selling cocktail in the world.
In France, Campari acquired Grand Marnier in 2016 for 684 million euros, the French distributor Rothschild France, the Trois Rivières, Maison La Mauny and Duquesne agricultural rums, the historic Picon brand, the Lallier champagne house, and more

Campari wants to open bars and develop its bitter aperitifs 12/05/2022

Purchase of French bitters brand Picon and related assets from Diageo for around 119 million euros

Booming demand for Aperol and Campari bitters as bars and restaurants reopen in Europe after containment

Investments in bars: The group bought the Camparino bar in Milan's central square for 5.6 million euros in 2018 and Campari purchased a space in Venice

Moët Hennessy (LVMH) and Campari join forces in e-commerce 12/07/2021

Campari to transfer its stake in online wine and spirits retailer Tannico to a new joint venture
Moët Hennessy to take a 50% stake in the joint venture
Transaction valued at 25.6 million euros in cash

Campari ready to make key acquisitions 25/04/2020