Turnover: 2.23 billion EUR (2022)

Country: France

BIC is a French company founded in 1945 by Marcel Bich. It quickly became very successful thanks to a revolutionary pen that made writing more democratic.it is the market leader in stationery products, especially pens, but also holds strong market positions in product categories such as lighters and men's shavers. The group exports its products worldwide. Nevertheless, the group's sales have been declining since 2017, a year in which they stood at €2 billion. The BIC group is also an important sports sponsor. Indeed, it sponsors the Tour de France, for example. Lately, it has also entered the e-sports market with the same intentions. Today, the company has about 22% of the market share of pens sold in France.

News

Bic reports solid first-half results for 2023 31/07/2023

  • Group sales for the first six months of the year: over 1.1 billion euros
  • Stationery sales: 460 million euros (+4.7%)
  • Shaver division sales: 268 million euros (+11.9%)
  • Lighter sales: 434 million euros (-0.9%)
  • Total U.S. lighter market down: 5.6% in volume and 1.4% in value
  • Lighter-related sales growth in Europe: nearly 7.5
  • Share of Group revenues generated by e-commerce: 11.8% (vs. 11.3% in first-half 2022).

february 17, 2021 - BIC: a company weakened by the health crisis - source(Les Echos)

  • Because of the closure of schools and telecommuting, the company has sold fewer pens, lighters and shavers
  • The net result has been divided by 2
  • The group remains the world's No. 2 in the stationery sector
  • With the health crisis, BIC's online sales have increased and now represent 7.3% of sales
  • The firm is trying to remain optimistic and hopes for a 7% growth in 2021
  • It hopes to acquire 100 million euros per year in the long term

Financial Data

DUNS: 552008443

Legal Name: SOCIETE BIC

Address: 12 BD VICTOR HUGO 12-22, 92110 CLICHY

Number of employees: Au moins 1 salarié (2023)

Capital: 167 897 503 EUR


Financial Data:

Year 2020 2019 2018 2016 2015
Turnover 628 033 000 675 055 000 691 135 000 675 728 000 661 573 000
Gross margin (€) - 1 241 647 000 1 275 854 000 787 271 000 -
EBITDA (€) - 41 386 000 142 667 000 136 212 000 -
Operating profit (€) - 78 877 000 159 959 000 145 949 000 -
Net profit (€) 14 141 000 63 097 000 149 840 000 118 635 000 210 666 000
Turnover growth rate (%) -7 -2,3 3,5 2,1 -
Ebitda margin rate (%) - 6,1 19,9 20,2 -
Operating margin rate (%) - 11,7 22,4 21,6 -
Working Capital (turnover days) - 160,5 174 134,3 -
Working Capital requirements (turnover days) - 34,5 47,8 39,8 -
Net margin (%) - 9,3 104,6 17,6 -
Added value / Turnover (%) - 200 189,5 72,9 -
Wages and social charges (€) - -609 000 -2 866 000 - -
Salaries / Turnover (%) - -0,1 -0,4 - -

Company Managers:

Position First Name Last Name Age Linkedin
Administrateur Elizabeth Bastoni 58
Administrateur Gonzalve Bich 44
Administrateur Candace Sheffield 64
Administrateur Marie-aimee Bich 65
Administrateur Maelys Castella 56
Administrateur Marie-pauline Chandon-moet 56
Administrateur Timothee Bich 38
Administrateur Jacob Schwartz 45
Administrateur représentant les salariés Vincent Bedhome 58
Président du conseil d’administration Nikos Koumettis 58

Studies mentioning this company

 

  • Main keywords on which the Bic site is positioned

 

white adhesive paper 84 76 260
moleskin notebook 51 0 1000
kawaii desk 43 18 140
tipp 24 21 2900
tattoo furniture 97 0 110
fine point bic pen 8 6 110
custom 4 color pen 69 69 480
temporary tattoo 25 28 6600
brand hb 49 48 110
drawing pen 77 72 110
watercolor painting child 14 16 110
transparent lighter 79 81 110
bullet journal 62 53 60500
velleda board child 64 0 260

 

 

  • Bic's main competitors

 

Domain Competitor Relevance Common Keywords
bicworld.com 0,32 185
bicgraphic.eu 0,1 38
bickids.com 0,09 45
mamzellepastel.fr 0,05 23
lacentraledubureau.com 0,05 110
cadeauweb.fr 0,05 28
philippetournaire.com 0,05 22
rentreediscount.com 0,05 260
fiducial-office-solutions.fr 0,05 111
pleinciel.fr 0,04 81
lesmandarins.com 0,04 40
boutique-bleuetdefrance.fr 0,04 14
calipage.fr 0,04 84
pilotpen.fr 0,04 47

Source : SEMRUSH

  • Brand awareness
Estimate of Bic brand awareness online

Google searches with and without the brand

Source: SEMRUSH