The global vehicle assistance market, valued at $22.3 billion, was projected to grow at a CAGR of 3.8%, reaching $29 billion by 2026. In Belgium, the car maintenance and repair market, while not exclusively for vehicle assistance, similarly showed an increase from €3.59 billion to €4.30 billion. This growth can be attributed to an increase in vehicle ownership, especially in Europe and Asia, and the aging automotive fleet requiring more services, with the average car age in Belgium rising to 9.01 years. Demand drivers like fuel system issues (21.5% for new cars and 19.7% for used cars) and electrical installation problems significantly influence service requests. The Flemish region accounted for the most accidents per 1,000 inhabitants as compared to Brussels and Wallonia, suggesting a higher need for vehicle assistance services there. COVID-19 had a varying impact; traffic decreased, leading to lower immediate demand for assistance services, but issues like battery problems increased