The French market for socks is around 200 million euros The European market for socks is estimated at 1.3 billion euros. Germany dominates European production with a 40% share, followed by France with 16%, with the top five countries producing 72% of the total. French domestic consumption is around 800 million euros. France relies heavily on imports, mainly from Turkey, China and Italy, to meet demand, reflecting a high level of dependence and a trade deficit. The number of French companies in the sector has fallen from 43 in 2012 to 31. On average, the French buy between 5 and 9 new pairs a year, and own between 15 and 20 pairs of socks in total. In Italy, individuals buy more than 15 pairs a year. Comfort is the main purchasing criterion, and consumers show no marked preference for a particular brand of socks. Brand loyalty seems low. The online segment of the market has seen particularly strong growth Socks market players Dim Uniqlo Archiduchesse Bleu Forêt Royalties Kindy
