The French exhibition market is estimated at €5 billion. In France, around 1,200 trade shows are organized every year, with 230,000 exhibitors and over 23 million visitors. Since 2020, the trade show industry has faced significant challenges due to the COVID-19 pandemic, with companies in the sector suffering an 80% loss in sales due to event cancellations and postponements. The market was highly concentrated, with a handful of players organizing almost half of all events. The European Union, with sales of 39.5 billion euros, is the second region after North America in terms of revenue. Trends in the French exhibition market Every year, the sector hosts over 350 different events, welcoming more than 230,000 exhibitors and attracting over 23 million visitors. This business is run by experienced event organizers. In France, a dozen key players organize almost half of the country's trade events. Companies taking part in these trade events use the opportunity to launch new services, penetr
