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the organic yogurt market - Belgium

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Number of pages : ~ 40 pages
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Last update : 14/12/2021

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Summary and extracts

1 Market summary

1.1 Definition and general presentation of the market

Organic yogurt (or organic yogurt) is a coagulated dairy product obtained after fermentation of milk by bacteria, in compliance with organic farming standards.

In a growing Belgian market, the organic segment benefits from a positive image among consumers

However, the organic yoghurt market faces many challenges. Sound higher cost that "classic" yoghurt in particular can penalize the product, the market segment being inaccessible to a part of the consumers.

The organic products market continues to grow strongly, benefiting the organic yogurt sub-segment. This appeal is unlikely to diminish in the future.

2 Demand analysis

3 Market structure

4 Analysis of the offer

5 Rules and regulations

6 Positioning of the actors

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Latest news

At the bedside of the sick, Danone invests in protein drinks at Steenvoorde - 22/05/2024

The adult medical nutrition market is estimated at several billion euros worldwide.
- Danone is number one in Europe and number two worldwide in the medical nutrition sector.
- Blédina's Steenvoorde plant will manufacture protein-enriched drinks under the Fortimel brand
- The total investment for this project is 70 million euros
- Danone currently operates seven plants worldwide in the medical nutrition sector, including five in Europe.
- Sales of Danone's specialized nutrition division are expected to reach 8.5 billion in 2023
- Danone has invested in Turkey and Poland to increase its production capacity in medical nutrition, and has acquired Functional Formularies in the United States.

Danone bets more than ever on medical nutrition - 21/05/2024

Investment of 70 million euros in a new production line dedicated to medical nutrition at the Blédina plant in Steenvorde.
Danone's specialized nutrition division, including medical nutrition, generated sales of 8.3 billion euros in 2023.
Growth of 6.7% for this division in 2023.
Acquisition of Promedica in Poland, specialized in home enteral tube feeding.
Acquisition of US-based Functional Formularies, with sales of around 27 million euros, specializing in biological tube-feeding formulas.
Investment of 100 million euros in a new international R&D center in Saclay, to be inaugurated in February 2023.

Danone opens a second plant for plant-based products in France - 12/02/2024

Danone inaugurates a new plant dedicated to the manufacture of dairy alternatives in France
Danone has completely converted its Villecomtal-sur-Arros yogurt plant in the Gers department into a unit dedicated to Alpro-brand plant-based beverages. 43 million euros of investment
Production, mainly of oat juice cartons, is 90% destined for Europe.
Danone now has four milk-alternative production units in Europe. Two in France, at Issenheim and Villecomtal in the Gers region, one in Sweden, at Lunnarp, and the fourth at Wevelgem in Belgium.
Vegetable-based products have become "a strategic focus" for the world's number one in ultra-fresh products.
Danone took the t turn in 2017 with the $12.5 billion acquisition of US group WhiteWave.
In France, ultra-fresh products are deeply rooted in diets.
Plant milk accounts for just 4% of the traditional dairy products market by volume and 7.4% by value.
The plant-based milk market is worth 165 million euros, according to FranceAgriMer.
More than 6 out of ten people in France in the 18-24 age bracket eat plant-based products several times a week, according to lDanone
Many dairy groups, including Triballat, Nestlé and Bel, have chosen to develop plant-based ranges.
Retail chains are present under their own brands (MDD).

Nestlé sells its Natur baby food products to FNB - 06/02/2024

nestlé is the world's number one food company.
FNB is a French investment fund specializing in small and medium-sized food companies.
Nestlé is in exclusive negotiations with FNB to sell its baby food business in France.
The products concerned are NaturNes baby food jars, Babicao and Babivanille infant powders, and the P'tit yogurt range.
These products are produced at the Arches plant.
Worldwide sales of Nestlé infant formulas rose by more than 10%.

Nestlé France sells its baby food products to Mousline - 02/02/2024

Nestlé is in exclusive negotiations with French investment fund FnB for the sale of its baby food business.
The ranges concerned are soups, purées, desserts and breakfast powders under the NaturNes, Babicao, Babivanille brands and the P'tit franchise.
Infant milks, the bulk of the portfolio - with Laboratoires Guigoz and Nestlé Nidal - remain within the Nestlé France fold.
The infant nutrition products targeted by this sale are produced in a factory in the Vosges region of France, which employs 230 people.
FnB, the potential buyer, specializes in supporting French SMEs in the food industry.
The infant food market in France shrank by 6% in volume last year due to the drop in the birth rate, with a sharper decline in milks than in diversification foods.
Nestlé has 14 factories in France.

Danone sells its US organic dairy business to Platinum Equity - 02/01/2024

Danone has signed an agreement to sell its US organic dairy business to Platinum Equity.
The sale concerns the Horizon Organic and Wallaby businesses.
By 2022, Horizon Organic and Wallaby represented around 3% of Danone's total sales.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Danone Groupe

Nestlé Groupe

Alpro (Promavel)

Pur Natur

Hagor - Bioservice

Efarmz.be

Bio c' Bon

Bio Planet

Sequoia

BioForum Vlaanderen VZW

De Zwaluw

Yoplait France (Sodiaal Groupe)

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