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1 Market summary

1.1 Definition

The virtual reality comes from the English "Virtual reality", an expression introduced by VPL Research's co-founder, Jaron Lanier, in the 1980s . It refers to "all the techniques and systems that give man the feeling of entering synthetic universes, of diving into an encompassing virtual world where he can walk his eyes, move around and interact"

It is important to distinguish between virtual reality and augmented reality (consisting in visually enriching reality with information generated by a dedicated accessory). Other categories differ from virtual reality: the 360° video recording (image of the real filmed in 360°) and the "image of the real" mixed reality ", halfway between virtual reality and augmented reality

The virtual reality market therefore brings together the different elements that allow you to immerse yourself in this virtual world:

  • headsets
  • software products
  • applications and video games
  • distribution platforms digital

The global market for virtual reality and augmented reality is fast-growing as in the United Kingdom. It is one of the leading markets for the development of virtual reality in Europe . It is also a very important market for video games, simulating the various possible synergies

The virtual reality sector stimulates the creation of dedicated content and this segment accounts for a major share of the sector's turnover in the United Kingdom. But the sector is still in expansion and displays a growth potential relatively important. The technology has not been not yet truly democratized

The virtual reality market attracts many start-ups and private funds eager to invest in an industry with a bright future. The market is characterized by the development of innovations and experimentation, but also by a already strong competition

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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Sony Interactive Entertainment (Games and network services)
Google VR
Valve
HTC
Blippar
Oculus
Worldviz
HoloMe
Valkyrie Industries
Dream reality interactive
Zappar
Mel Science

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the virtual reality market | United Kingdom

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