French market
The tablet market in France
A touchscreen tablet, also called a digital tablet, electronic tablet or simply tablet, takes the form of an ultra-thin portable computer equipped with a touchscreen and operated without a keyboard or mouse. Tablets offer functionality between that of a smartphone and a laptop. They are particularly used to consume multimedia content.
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A touchscreen tablet, also called a digital tablet, electronic tablet or simply tablet, takes the form of an ultra-thin portable computer equipped with a touchscreen and operated without a keyboard or mouse. Tablets offer functionality between that of a smartphone and a laptop. They are particularly used to consume multimedia content.
Globally, the market is growing strongly and benefiting from the consequences of the health crisis, particularly remote working and distance learning. More than 160 million tablets were sold in 2020, 13.3% more than in 2019. This pandemic-related growth also continued in 2021. Apple remained the global market leader, with almost a third of market share in 2021. It was followed by Samsung, the sector's strong second-place player, then Lenovo, Amazon and Huawei.
In France, tablet penetration has soared. Whereas only 4% of the population had one at home in 2011, more than half of the French population now have access to a tablet, with a sharp rise in penetration in 2020 following the health crisis (+14 points in 2020 compared with 2019). The same companies operate in the French market as in the global market. New entrants are emerging, particularly Asian brands launching product ranges that often offer very competitive value for money. However, the tablet market remains concentrated in the hands of a few technology giants.
The supply trend combines the launch of increasingly affordable models, to continue broadening access to tablets, with the launch of increasingly powerful tablets, particularly for professional use.
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