Why buy this market study?

80% of managers consider sector information as essential in decision-making; a growing practice. Decision-makers who do not consult market studies may therefore disadvantage their project. At Businesscoot, we offer synthetic and visual market studies. These studies include the information necessary for a good understanding of a sector.

What payment methods are available?

4 payment solutions are offered: Credit card payment, Payment via Paypal, Bank transfer payment, Deferred payment by sending a purchase order to info@businesscoot.com

What are the terms of the Satisfied or Money Back guarantee?

If you consider that the content of the study is insufficient in relation to its price, we will refund you if the following conditions are met: The purchase is made as a professional, with a SIRET number, an address and a professional email. The refund request is sent to info@businesscoot.com within the week following the order.

Is it possible to subscribe to access all studies?

Yes. Contact us at info@businesscoot.com so we can define together the subscription formula best suited to your needs.

Digital

Technology

The online dating market - United States

An analysis with all the essential information for a clear, complete and quantified view of this market.

Innovation

Unlimited questions for 24h

SectorAI — Query French markets. Access the data that makes the difference.

Ask the questions you care about on any market — including niche or emerging ones.

Get reliable answers built from private professional content, inaccessible to generalist AIs (GPT, Gemini, Mistral, etc.).

Study Overview

A dating site is an online site designed to allow individuals to meet new people, usually for the purpose of establishing a romantic or non-romantic relationship. Online dating usually takes place through online websites or applications. Today, there are several versions of online dating sites, depending on the customs and traditions of the location in which they develop. Indeed, the function and purpose of dating sites vary considerably from one country to another. However, administrative procedures remain relatively homogenous, involving the creation of a profile, where personal and private information is added, often serving as the “personal pitch” on which discussions are started. Most services offer digital messaging, while others offer additional services such as webcasting, online chat, telephone chat (VOIP) and forums. The global market has been expanding rapidly in the last years. This can be explained by the rise in number of single people around the globe, especially in North America, Europe, and Asia-Pacific. Moreover, the surge in Internet penetration has been beneficial to the industry. In the United States, the trend is similar to that of the world: the market for online dating in the United States is growing, amid the increasing number of dating applications which are created. Moreover, the number of single people in the US has increased over the last years. In particular, such platforms offer something for all demographics; whilst millennials enjoy applications, older consumers are more likely to use websites Technological innovation is also driving growth: for instance, in 2018, Badoo implemented live video chatting. In the US, males use dating applications and websites more than females. In April 2020, a survey conducted by morningconsult revealed that 31% of males are currently using an application, or have used one in the past. For females, the equivalent figure was 23%. The market is concentrated in terms of sales: three players (IAC’s Match.com, eHarmony, and Spark Networks) together generate close to $1.3 billion in sales. However, the market is fragmented as there are numerous different applications and players dedicated to this activity.