Content of the study:
The market for computer assistance at home - Brazil

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1.1 Definition and scope of study

The home IT assistance market concerns both consumers and businesses.

It is split between :

  • Services for professionals (firms, liberal professions, self-employed, self-employed entrepreneurs)
  • Services for individuals who have grown significantly with the increasing use of computers and the Internet.

There are 3 main types of services for consumers :

  • Support in the launching phase (which concerns more than 50% of the cases)
  • Assistance in case of operational problems
  • Computer training

Business services are, above all, network maintenance and repairs. Assistance companies also offer training for companies. At the same time, new forms of assistance are increasingly being developed, such as IT consulting and cyber security. 

 According to data from ABES (Brazilian Association of Software Companies), the Brazilian market for hardware, software and services associated with information technology is ranked 9th in the world. In 2018, the market exceeded expectations, growing 9.8%, more than double the forecast for the year, which was 4.1%. The growing volume of computers in circulation has opened up great opportunities and would be a good indication for home IT service providers. However, some new challenges must be taken into account. One of them, for example, is the reduction in the prices of computer components, which increases the incentive to replace the devices rather than to repair them. Not to mention that advances in technology and greater competitiveness are leading to a production of higher quality equipment with lower rates of technical failures. These factors have meant important challenges for both small technical assistance companies and large franchises in this market. As a consequence, both need to count on the increasing obsolescence of computer equipment and the loyalty of their customers.






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Reviews (5)

The car rental market - France

Publicado en 01/09/2022 by Jamal Bourbaa

Accurate and up-to-date information Gives a global and relevant vision of the market

Businesscoot Response:

Thank you Jamal for your opinion!

The home computer assistance market - France

Publicado en 04/07/2022 by Thierry Ovazza

"Very complete. One comment: for the cost of services, I would have appreciated a panel of several professionals This study is very helpful in my case study Thank you!"

The car fleet management market - France

Publicado en 12/01/2022 by Geoffroy Boucheteil

The study makes a clear distinction between leasing, operational leasing and fleet management, which are different functions but are often performed by the same major players in the sector

Businesscoot Response:

Hello Geoffroy, We thank you for your very positive opinion and hope that you will trust us again in the future.

The car rental market - France

Publicado en 05/01/2022 by Sébastien Wolff - Businesscoot

Interesting commentary on the birth of car-sharing and the appearance of many start-ups in the sector. Little information on long-term rental

Businesscoot Response:

Hello Sébastien, Thank you for your feedback which helps us to improve the quality of our studies. We will keep you informed if an update is made by our teams soon. :)

The car fleet management market - France

Publicado en 23/11/2021 by Karine Descamps

Well-structured, rich and regularly updated studies.

Businesscoot Response:

Hello Karine, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.