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MARKET OVERVIEW

1.1 Definition and scope of study

The home IT assistance market concerns both consumers and businesses.

It is split between :

  • Services for professionals (firms, liberal professions, self-employed, self-employed entrepreneurs)
  • Services for individuals who have grown significantly with the increasing use of computers and the Internet.

There are 3 main types of services for consumers :

  • Support in the launching phase (which concerns more than 50% of the cases)
  • Assistance in case of operational problems
  • Computer training

Business services are, above all, network maintenance and repairs. Assistance companies also offer training for companies. At the same time, new forms of assistance are increasingly being developed, such as IT consulting and cyber security. 

 According to data from ABES (Brazilian Association of Software Companies), the Brazilian market for hardware, software and services associated with information technology is ranked 9th in the world. In 2018, the market exceeded expectations, growing 9.8%, more than double the forecast for the year, which was 4.1%. The growing volume of computers in circulation has opened up great opportunities and would be a good indication for home IT service providers. However, some new challenges must be taken into account. One of them, for example, is the reduction in the prices of computer components, which increases the incentive to replace the devices rather than to repair them. Not to mention that advances in technology and greater competitiveness are leading to a production of higher quality equipment with lower rates of technical failures. These factors have meant important challenges for both small technical assistance companies and large franchises in this market. As a consequence, both need to count on the increasing obsolescence of computer equipment and the loyalty of their customers.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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in 40 pages
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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

Emil Ohlsson

Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti