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MARKET OVERVIEW

1.1 Definition and presentation

Real Estate Agencies are intermediaries in the housing market which facilitate the reconciliation between supply and demand. Real estate agents oversee negotiations between sellers and buyers or owners and tenants with the primary goal of erasing asymmetry and enable market equilibrium.

Real estate agencies act for two types of clients:

  • Residential customers: the majority of real estate agencies are dedicated to individuals looking to buy or rent houses, land or garages in urban and rural areas.
  • Commercial customers: a minority (less than 10%) of real estate agents are focused on the search and match of commercial real estate - offices, industrial land, factories and warehouses or shops.

In 2018, Asia Pacific accounted for 54% of the global market. North America was the second largest region accounting for 23%.In the UK, those fees vary from 2 to 3.5%. [GPG] This fee is highly dependent on real estate transactions; the UK Gov reports that since 2007 transactions have been stable in the UK, with slightly over 100,000 registered in 2019.

The UK market is highly competitive; the role of independent real estate agents is gradually decreasing in favor of franchises, which are better distributed and more visible. Moreover, margins are under constant pressure; online property companies charge a fee for Real Estate Agents to list their properties online.  

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATIONS

POSITIONING OF THE PLAYERS

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Reviews (3)

The stationary toilet market - France

Publicado en 12/01/2022 by Client anonyme - Ce client a souhaité rester anonyme

A highly quantified study. Despite the investments made by local authorities, the mistrust of public toilets is confirmed. The smart toilet market has not yet taken off.


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The public lighting market - France

Publicado en 27/10/2021 by Stéphane Naville - AXIONE SAS

Good level of synthesis allowing to go to the essential of a market (supply, demand, actors) quickly!


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The veneers and wood panels market - France

Publicado en 08/09/2020 by Client Anonyme - Ce client a souhaité rester anonyme

A synthetic and easy to read study, usable for us.


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