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MARKET OVERVIEW

1.1 Definition and presentation

Real Estate Agencies are intermediaries in the housing market which facilitate the reconciliation between supply and demand. Real estate agents oversee negotiations between sellers and buyers or owners and tenants with the primary goal of erasing asymmetry and enable market equilibrium.

Real estate agencies act for two types of clients:

  • Residential customers: the majority of real estate agencies are dedicated to individuals looking to buy or rent houses, land or garages in urban and rural areas.
  • Commercial customers: a minority (less than 10%) of real estate agents are focused on the search and match of commercial real estate - offices, industrial land, factories and warehouses or shops.

In 2018, Asia Pacific accounted for 54% of the global market. North America was the second largest region accounting for 23%.In the UK, those fees vary from 2 to 3.5%. [GPG] This fee is highly dependent on real estate transactions; the UK Gov reports that since 2007 transactions have been stable in the UK, with slightly over 100,000 registered in 2019.

The UK market is highly competitive; the role of independent real estate agents is gradually decreasing in favor of franchises, which are better distributed and more visible. Moreover, margins are under constant pressure; online property companies charge a fee for Real Estate Agents to list their properties online.  

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATIONS

POSITIONING OF THE PLAYERS

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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti