Turnover: 14.4 billion EUR (2022)

Country: Japan

  • Founded in Tokyo in 1872, Shiseido is the Japanese market leader in cosmetics and the world's4th largest group. It has a strong presence in the high-end dermatological products sector.
  • A pioneer in the development of cosmetics for men, the brand is market leader with L'Oréal Men Expert.
  • The company employs 40,000 people worldwide
  • In Europe, the group has two main activities: BPI (Beauté Prestige International) dedicated to fragrances and SIF (Shiseido International France) dedicated to the manufacture of cosmetics and fragrances in Europe, with its own R&D center.

News

Cosmetics: Drunk Elephant steps up its sales offensive in Europe 21/01/2023

  • Healthy" American beauty brand acquired by Shiseido
  • American cosmetics brand aims to double European sales in 3 years
  • In the Japanese group's portfolio, the cosmetics brand is an enfant terrible

Shiseido to lay off 222 employees in the Loiret region 12/05/2021

  • 68 job cuts at Loiret plants
  • 222 job cuts out of 1,500 in France at Shiseido
  • Plants in Ormes and Gien, producing skincare products, cosmetics and fragrances
  • Decline in sales: 18.6% worldwide, 20.5% in Europe, Middle East and Africa for Shiseido
  • Partial loss of Dolce & Gabbana license announced on April 28
  • Around 50 million euros invested in Loiret plants since 2016 to increase production capacity, modernize lines and develop R&D

Shiseido and Dolce & Gabbana: products in France | Shiseido and Dolce & Gabbana: products in France 27/09/2019

  • Shiseido is the world's number five cosmetics company with sales of 8.7 billion euros
  • Investment of 50 million euros in two factories in the Loiret region by 2020
  • Exclusive worldwide licensing agreement signed between Shiseido and Dolce & Gabbana in 2016
  • Gien plant employs 250 people, with a surface area of 21,000 m2 and 18 production lines
  • Production increased from 19 million units in 2016 to over 40 million in 2019
  • The Ormes plant has increased its workforce by 20% in five years (360 people)
  • Construction of three new plants in Japan.

Beauty: Shiseido launches its digital big bang | Shiseido and their Digital Big Bang 05/04/2019

  • Shiseido is the world's number 5 beauty company
  • R&D investment up from 1.5% to 3% of revenues, soon to reach 4% with 1,500 researchers
  • 46.5% growth in China in 2018
  • 30% of online sales in China, forecast 40% in 2020
  • Collaboration with Alibaba to access data from 700 million users.

Financial Data

DUNS: 410140057

Legal Name: SHISEIDO INTERNATIONAL FRANCE

Address: 56 A RUE DU FAUBOURG SAINT HONORE , 75008 PARIS 8

Number of employees: Entre 500 et 999 salariés (2020)

Capital: 36 295 000 EUR


Financial Data:

Year 2021 2020 2019 2018 2017 2016 2015
Turnover 276 396 712 243 017 959 336 475 635 324 127 697 278 096 367 213 321 308 208 816 621
Gross margin (€) 97 763 926 93 185 219 131 943 164 133 831 787 103 876 969 98 163 922 93 554 838
EBITDA (€) 17 982 953 15 674 094 34 100 444 37 190 501 26 594 645 27 176 649 25 199 971
Operating profit (€) 10 094 302 1 168 294 23 203 321 29 678 772 19 771 309 21 833 621 18 657 959
Net profit (€) 1 670 173 216 753 12 067 687 18 542 444 11 902 962 14 049 907 11 548 833
Turnover growth rate (%) 13,7 -27,8 3,8 16,6 30,4 2,2 -
Ebitda margin rate (%) 6,5 6,4 10,1 11,5 9,6 12,7 12,1
Operating margin rate (%) 3,7 0,5 6,9 9,2 7,1 10,2 8,9
Working Capital (turnover days) 80,9 72,6 51 47,5 58,5 90,5 88,4
Working Capital requirements (turnover days) 63 88,5 84,9 86,7 71,8 58,5 52,3
Net margin (%) 0,6 0,1 3,6 5,7 4,3 6,6 5,5
Added value / Turnover (%) 20,6 22 22,2 24,3 22,9 30,6 29,7
Wages and social charges (€) 35 983 483 34 177 397 36 868 358 37 615 905 32 870 189 31 752 770 30 502 805
Salaries / Turnover (%) 13 14,1 11 11,6 11,8 14,9 14,6

Company Managers:

Position First Name Last Name Age Linkedin
Président Franck Marilly 58
Directeur général Tsutomu Suzuki 54

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