Turnover: 8.6 billion EUR (2023)

Country: France

  • PUMA, one of the world's leading sports brands, was born in 1948 when brothers Rudolf and Adolf Dassler founded the company "Gebrüder Dassler Schuhfabrik".
  • Following their separation in 1948, Rudolf Dassler set up his own company, PUMA Schuhfabrik Rudolf Dassler.
  • Since then, PUMA has enjoyed international success, becoming a world leader in the sporting goods industry.
  • in 2001, PUMA became one of the leading suppliers of Formula 1 racing equipment, and in 2012 acquired its Dutch licensee, Dobotex.
  • Sales of 8.465 billion euros by 2022 and around 20,000 employees

april 28, 2021 - Puma in good shape despite the crisis - source(La tribune)

  • 26% jump in first-quarter 2021 sales
  • first-quarter sales of 1.54 billion euros in 2021
  • Puma sales in the Asia/Pacific region jumped 29% in the first quarter
  • For 2021 Puma anticipates sales growth of 15%

may 7, 2020 - Puma receives over 600 million euros in aid from Germany - source(Le Figaro)

  • Puma to receive 900 million euros from 12 different banks
  • Of this 900 million, 625 million will come from Germany's state-owned bank
  • Operating income down 50.1% to 142.5 million euros in first-quarter 2020
  • An even worse result expected in the second quarter
  • Puma expects sales to recover
  • Puma sales down 1.3% to 1.3 billion euros
  • This sales rebound will come largely thanks to funds allocated by the German government

may 7, 2020 - Puma anticipates a sales rebound for its third quarter 2020 - source(Le Figaro)

  • Puma sales down 13% in the Asia-Pacific region
  • However, sales rose by 3.5% in Europe, Middle East and Africa and by 3.1% in the United States
  • The Group's shares rallied on the Frankfurt stock exchange, rising by 8.1% to 59.24 euros

News

Puma launches a 100% Made in France collection 04/04/2023

  • - Puma launches a new clothing collection developed entirely in France and distributed by Intersport.
  • - Puma has teamed up with the Chamatex group, based in the Ardèche region of France, for this collection.

Sport: Puma takes revenge on rival Adidas 20/03/2023

  • Record sales of 8.5 billion euros
  • - 19% year-on-year growth
  • - Net income of 641 million euros
  • - Sales strategy focused on retailers
  • - 15% of the European soccer boot market
  • - Estimated unsold stock of 2.2 billion euros
  • - Adidas achieved growth of 1% in 2022

Financial Data

DUNS: 578504102

Legal Name: PUMA FRANCE SAS

Address: 4 A PLACE ADRIEN ZELLER , 67000 STRASBOURG

Number of employees: Entre 200 et 249 salariés (2021)

Capital: 17 657 791 EUR


Financial Data:

Year 2022 2021 2020 2019 2018 2017 2016 2015 2014
Turnover 358 764 201 262 619 981 213 105 591 213 339 709 220 650 193 194 314 694 166 132 554 123 258 868 112 541 146
Gross margin (€) 171 224 188 121 594 860 97 006 423 92 491 449 100 733 412 84 029 798 63 827 969 42 457 572 48 968 719
EBITDA (€) 34 919 932 13 921 518 2 659 328 2 961 090 4 451 701 5 792 666 -6 769 390 -7 940 149 -9 735 478
Operating profit (€) 32 597 277 13 386 707 6 308 407 2 964 787 10 741 222 11 812 532 -204 335 -1 889 536 -3 213 072
Net profit (€) 20 059 092 8 923 442 2 806 527 859 794 5 339 154 7 758 707 -1 063 327 5 048 237 -4 253 530
Turnover growth rate (%) 36,6 23,2 -0,1 -3,3 13,6 17 34,8 9,5 -
Ebitda margin rate (%) 9,7 5,3 1,2 1,4 2 3 -4,1 -6,4 -8,7
Operating margin rate (%) 9,1 5,1 3 1,4 4,9 6,1 -0,1 -1,5 -2,9
Working Capital (turnover days) 4,4 -24,4 -10,9 -1,9 21,8 31,8 25,1 54,3 21,7
Working Capital requirements (turnover days) 31 2,3 12,7 18,6 45,9 59,6 42,4 45,1 36
Net margin (%) 5,6 3,4 1,3 0,4 2,4 4 -0,6 4,1 -3,8
Added value / Turnover (%) 18,4 15,5 14,6 14,5 17,7 19,5 5 -5,3 1,9
Wages and social charges (€) 17 029 882 16 216 478 14 745 014 14 113 433 15 803 067 15 123 907 13 680 447 4 918 526 11 372 368
Salaries / Turnover (%) 4,7 6,2 6,9 6,6 7,2 7,8 8,2 4 10,1

Company Managers:

Position First Name Last Name Age Linkedin
Président Christophe Cance 50
Directeur général Isabelle Solesse 52

Studies mentioning this company

The sportswear market - France

Other companies mentioned:

  • Sport 2000
  • Go Sport France
  • Adidas
  • Puma Groupe
  • Quiksilver Bilabong
  • Lacoste Groupe
  • Le Coq Sportif (LCS International)
  • Foot Locker
  • Courir France
  • Intersport France
  • Under Armour
  • Patagonia
  • Lululemon Athetica
  • Picture Organic Clothing
  • Oakley
  • Odlo
  • Columbia Sports Wear
  • Helly Hansen
  • The North Face
  • Blizzard (Tecnica)
  • Nordica (Tecnica Group)
  • Millet
  • BasicNet Group (Superga, K-Way)
  • Kappa
The sports distribution market - France

Other companies mentioned:

  • Skis Rossignol
  • Salomon (Amer Sport groupe)
  • Babolat
  • PIQ
  • Go Sport France
  • Adidas
  • Puma Groupe
  • Courir France
  • Foot Locker
  • Sunset Sport
  • Glisshop (Lafreto groupe)
  • Intersport France
  • Quiksilver Bilabong
  • Sport 2000
  • N4 Brands Fitness Boutique
  • Planet Fitness Equipements
  • Ekosport
  • Décathlon France
  • Decathlon Groupe
  • Aptonia (Decathlon)
  • Private Sport Shop
  • JD Sport
  • Intersport International
  • Columbia Sports Wear
  • Berger Camping
  • Butterfly
  • Cornilleau
  • la Boule Bleue
  • Obut
  • Ekoï
  • Aigle
  • Lafuma
  • Gilbert Rugby
  • Running Conseil
  • Au Vieux Campeur
  • Venum
  • Blaise Frères
The sneaker market - France

Other companies mentioned:

  • Adidas
  • Veja
  • Intersport France
  • Courir France
  • Go Sport France
  • Zalando
  • Sport 2000
  • Puma Groupe
  • Balt
  • StockX
  • Caval
  • Wethenew
  • National Standard
  • Faguo
  • I-Run
  • Converse (Groupe Nike)
  • Under Armour
  • On Running
  • Vans (VF corporation)
  • Paraboot - Richard-Pontvert
  • Palladium
  • Jordan (Nike)
  • Belledonne
  • Belledonne
  • Axel Arigato
  • Nike
  • Golden Goose
  • Bensimon
  • Bobbies
  • New Balance
  • Moa
  • Running Conseil
  • Chamatex
  • Circle Sportswear
  • Foot Locker
  • Decathlon Groupe
  • Naked Copenhagen
  • Faguo
The handball club market - France

Other companies mentioned:

  • Nike
  • Adidas
  • Puma Groupe
  • bein Sports France
  • Decathlon Groupe
  • Paris Saint Germain PSG
  • Montpellier Handball
  • Nantes HBC
The market for amateur football clubs - France

Other companies mentioned:

  • Fédération Française de Football
  • Macron
  • Adidas
  • Puma Groupe
  • Basicnet Group Kappa
  • Nike
  • Kelme
  • Errea
  • Patrick
  • Stanno (Deventrade Group)
  • Acerbis
  • Lotto
  • Joma
The football equipment market - France

Other companies mentioned:

  • Fédération Française de Football
  • Paris Saint Germain PSG
  • Olympique de Marseille (Groupe)
  • Olympique Lyonnais (Groupe)
  • Lille Olympique Sporting Club (LOSC)
  • Nike
  • Adidas
  • bein Sports France
  • Macron
  • Puma Groupe
  • Basicnet Group Kappa
  • Uhlsport
  • Patrick
  • Jako
  • Hummel
  • Le Coq Sportif (LCS International)
  • Erima
  • Joma
  • Select Sport
  • Kipsta (Decathlon)
  • Kelme
  • New Balance
  • Flexdev