Turnover: 537 million EUR (2020)

Country: France

Bioderma is a privately held French pharmaceutical company specializing in medicines for dermatological and hair/scalp conditions, as well as for pediatrics and cell regeneration.

Bioderma is part of the Naos group (Bioderma, Institut Esthederm, Etat Pur). Bioderma SARL ceased to exist in 2016. The sales figure of 256 million euros is the one published for SAS Naos in 2019.

The company's main activity is dermatology, with products such as ABCDerm, Atoderm, Cicabio, Créaline, Hydrabio, Matriciane, Matricium, Sébium, White Objective, Secure (skin care), Nodé (hair care) and Photoderm (sun care).

News

Comment Bioderma et Esthederm poursuivent leur déploiement à l’international 10/06/2021

february 14, 2019 - a new vision of hair care according to Bioderma - source(Cosmetic Obs)

  • Rise of prebiotics in hair products
  • Attention to the "skin ecosystem", sulfate-free products.

may 18, 2021 - Naos Group performance - source(Naos)

  • 40 years of sustainable growth for the group
  • 70 patents in eco-biology
  • Present in 130 countries
  • Top 10 independent companies
  • Top 50 cosmetics companies in the world

Financial Data

DUNS: 535236418

Legal Name: NAOS

Address: 355 RUE PIERRE SIMON LAPLACE , 13290 AIX-EN-PROVENCE

Number of employees: Entre 250 et 499 salariés (2020)

Capital: 43 474 650 EUR


Financial Data:

Year 2021 2020 2019 2018 2017 2016 2015
Turnover 287 426 849 238 608 313 256 352 379 224 971 900 208 608 224 171 960 474 7 854 275
Gross margin (€) 181 063 123 127 361 545 148 485 964 140 712 574 124 782 074 97 056 822 -
EBITDA (€) 44 454 969 21 438 562 24 197 961 17 094 358 21 363 701 10 195 704 -
Operating profit (€) 32 896 546 10 412 277 14 589 698 7 681 229 13 236 983 4 909 698 -
Net profit (€) 40 069 132 25 219 133 26 051 730 20 962 022 33 223 519 17 895 131 10 564 300
Turnover growth rate (%) 20,5 -6,9 13,9 7,8 21,3 2 089,4 -
Ebitda margin rate (%) 15,5 9 9,4 7,6 10,2 5,9 -
Operating margin rate (%) 11,4 4,4 5,7 3,4 6,3 2,9 -
Working Capital (turnover days) 143,9 122,4 89,1 153,4 107,9 113,7 -
Working Capital requirements (turnover days) 110,2 119,7 107,5 146 51 98,8 -
Net margin (%) 13,9 10,6 10,2 9,3 15,9 10,4 -
Added value / Turnover (%) 28,3 22,9 23,8 21,3 21 16,7 -
Wages and social charges (€) 23 175 833 20 215 634 22 071 638 20 593 642 19 637 708 15 742 366 -
Salaries / Turnover (%) 8,1 8,5 8,6 9,2 9,4 9,2 -

Company Managers:

Position First Name Last Name Age Linkedin
Président Jean-Noël THOREL 75
Directeur général Xavier Hubert Robert Germain UNKOVIC 57
Directeur général délégué Thomas PIERLOT 47
Directeur général délégué Pascal GOUYET 57
Directeur général délégué Boris, William AUGUSTE 57
Directeur général délégué David, Christophe, Philippe DURAND 48

Studies mentioning this company

  • Traffic estimate for the Bioderma site
Estimated traffic for the Bioderma website

France - 2020-2021, visitors

Source: SEMRUSH

  • Main keywords on which the Bioderma website is positioned
Keyword Position Previous position Search Volume
bioderma 1 1 60500
micellar water 1 1 14800
scalp itch 1 1 12100
bioderma atoderm 1 1 4400
bioderma sebium 1 1 4400
bioderma micellar water 1 1 3600
dry skin 1 1 5400
psoriasis scalp 2 2 18100
eczema eyelid 1 2 4400
cicabio 1 1 2400
psoriasis hair 2 2 12100
bioderma micellar water 1 1 1900
bioderma cream 1 1 1600
bioderma creme 1 1 1600
dehydrated skin 1 1 2400

 

  • Bioderma's main competitors
Domain Competitor Relevance Common Keywords
eucerin.com 0.23 1291
laroche-posay.fr 0.14 1070
ducray.com 0.12 731
akane-skincare.com 0.11 520
associationeczema.fr 0.1 477
pharmarket.com 0.09 1598
allopharmacie.fr 0.08 697
vichy.fr 0.08 513
center-clauderer.com 0.08 295
pharmanity.com 0.08 1581
pharmao.fr 0.07 692
foundationeczema.org 0.07 296
maisonroyer.fr 0.07 314
headandshoulders.fr 0.07 274

 

Source SEMRUSH

The level of competition is calculated according to the number of keywords of each competitor and the total number of keywords common to all competitors. If websites have a high number of common keywords, they can be considered competitors.

  • Brand awareness
Estimation of Bioderma's brand awareness online

Google searches with and without the brand

Source: SEMRUSH

  • Examples of online advertising

BIODERMA® - Official Website

https://www.bioderma.fr/

All the products of the BIODERMA Laboratory are formulated according to the principle of ecobiology. Bioderma: a unique expertise in putting Biology at the service of Dermatology. Dermatological safety. NAOS brand. Recognized tolerability. Inspired by ecobiology.


Discover the Nodé range - BIODERMA®.

https://www.bioderma.fr/

Nodé, the expert range of hygiene and care products for healthy hair. All BIODERMA products are designed to respect your skin's ecosystem.


eliminates 99.9% of viruses - BIODERMA®

https://www.bioderma.fr/

Dermatological innovation. eliminates 99.9% of viruses & bacteria, reactivates & softens the skin. The 1st double action barrier hand care. eliminates viruses and bacteria, revives the skin. Relipidant & virucide. Virucidal hand care. Barrier care. Relipidant care. Double action care.