Turnover: 600 million EUR (2020)

Country: France

The company was founded in 1948 by Jean Cassegrin. Today, it is present in over 80 countries and enjoys an international reputation for its leather, canvas and travel bags. The group directly manages over 300 boutiques and offers these products in more than 1,500 points of sale.

It is positioned in the "affordable luxury" segment, with high-end products priced at less than 100 euros. However, it is in the process of renewing its range, such as Paris Premier , its new calfskin bag priced at 1,690 euros.

News

Massive recruitment at Longchamp 28/06/2023

  • Longchamp plans to hire 450 new staff this year, including 200 in its French factories
  • Double-digit growth for Longchamp, outstripping that of the leather goods market
  • Percentage of Longchamp sales in France: 30% (a third of which are generated by foreign visitors)
  • Longchamp's online sales have tripled between 2019 and 2022 and represent almost 5% of sales
  • Longchamp has 800 employees in France out of a total of 1,100 emplyees
  • Longchamp has 330 directly-operated and concession stores worldwide, and 900 other points of sale
  • Longchamp aims to expand from 40 to 60 stores in China over the next 5 years
  • The Segré-en-Anjou Bleu site (Maine-et-Loire) employs 420 people

Leather goods workshops thrive, thanks to the luxury industry 10/02/2023

  • Leather goods are a trump card for French industry
  • Manufacturers see business rebounding by 25% in 2021
  • Cumulative factory gate sales of €4.2 billion
  • Exports up 27% in 2021 (€10 billion)
  • 33.600 employees in 983 sites
  • La maison Longchamp, 700 employees, factories

For its 70th anniversary, Longchamp held its first fashion show in September 2018 to present its ready-to-wear collection.

Studies mentioning this company

The leather goods market - Italy

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