Kusmi Tea ORIENTIS: The latest figures, news and market research on Kusmi Tea ORIENTIS

Turnover: 57.8 million EUR (2021)

Country: France

The company was acquired in 2003 by the Orientis Group, which also owns the Løv Organic brand.
The company was founded in St. Petersburg in 1867.
Leader in the premium tea segment
It offers a range of blends of Russian origin, with teas from India, China and Sri Lanka, as well as plants and fruits for infusions.
Most of the brand's teas are sold loose, in metal tins that can be refilled directly online or in stores
The brand sells its products in franchised boutiques (around ten) and in its own boutiques (over80, including 60 in France and at Monoprix)
Production workshops and warehouses are based in Le Havre

september 22, 20 - Kusmi tea goes organic - source(LesEchos)

By 2021, all the brand's teas will be organic.
Investment in equipment to repatriate bagging activity from Morocco (15% cost reduction).
E-commerce accounts for 15-20% of sales.
The Elysée boutique gives the brand high visibility.

january 4, 2018 - Relocation of part of the business - source(LesEchos)

october 18, 2017 - Kusmi raises 20 million euros - source(LesEchos)

The quality tea brand brings all its manufacturing back to France 16/04/2021

Kusmi Tea seduces the Elysée Palace. 05/10/2020

Kusmi Tea entered the Elysée Palace boutique in summer 2020.
Kusmi Tea employs around 150 people at its workshops in Saint-Vigor-d'Ymonville (Seine-Maritime), near Le Havre.
The company repatriated the production of its teas in bags to France in 2018, which were previously manufactured in Morocco.

Kusmi Tea adapts to the environment 24/08/2020

Kusmi Tea: from local business to tea empire. 07/08/2020

Kusmi Tea is one of France's leading premium tea brands, with over 150 years of history.
The company was founded by Pavel Mikhailovich Kousmichoff in Saint Petersburg.
In 2003, Kusmi Tea was acquired by French entrepreneurs Sylvain and Claude Orebi
Kusmi Tea enters Monoprix stores in 2005
In ten years, Kusmi Tea has set up some twenty stores in France, including one on the Champs-Elysées in 2012.
The Orientis Group, owner of Kusmi Tea, has around 70 stores in France and 15 internationally, in 35 countries.
Kusmi Tea is present in over 250 Monoprix stores and 200 delicatessens in France.
The company offers over 100 tea blends, produced near Le Havre.
The aim is to open around 50 stores in Europe over the next five years, and to expand in the United States.
Within 10 years, Kusmi Tea aims to become the world leader in the premium tea market.

DUNS: 350283057

Legal Name: ORIENTIS GOURMET

Address: 89 AV NIEL , 75017 PARIS 17

Number of employees: Entre 500 et 999 salariés (2021)

Capital: 11 494 591 EUR

Financial Data:

Year	2021	2017	2016	2015
Turnover	57 829 115	70 840 439	66 776 999	60 667 698
Gross margin (€)	40 245 156	48 024 025	44 515 952	-
EBITDA (€)	3 927 883	4 328 320	5 602 449	-
Operating profit (€)	1 327 658	1 883 114	3 616 172	-
Net profit (€)	118 522	604 899	1 770 896	1 341 403
Turnover growth rate (%)	9,5	6,1	10,1	-
Ebitda margin rate (%)	6,8	6,1	8,4	-
Operating margin rate (%)	2,3	2,7	5,4	-
Working Capital (turnover days)	153,7	119,6	117,4	-
Working Capital requirements (turnover days)	123,9	95,1	94,9	-
Net margin (%)	0,2	0,9	2,7	-
Added value / Turnover (%)	36,7	37,6	39,8	-
Wages and social charges (€)	16 559 262	21 554 741	19 732 217	-
Salaries / Turnover (%)	28,6	30,4	29,5	-