Turnover: 51 million EUR (2023)
Country: France
Founded in Annecy in 1952, Fusalp is a winter clothing brand. Its positioning is premium: the core offering is around 750 euros
The company currently generates more than 50 percent of its sales in retail through its website and a network of 23 stores, 10 of which it owns and 13 of which are affiliates. Fusalp is also present in more than 400 outlets worldwide through multi-brand stores
In terms of R&D, the brand focuses its research on two main themes: warmth (Fusalp has filed an international patent on thermoregulation) and the versatility of garments
News
Fusalp: Sophie Lacoste, awarded for her audacityp 23/11/2023
- Fusalp was founded in 1952. Fusalp has grown from annual sales of 6.2 million euros to 52 million euros.
- Fusalp aims to achieve sales of 100 million euros within three years.
- Fusalp has 64 boutiques in several countries, including Europe, Lebanon, South Korea, Scandinavia and the United States.
passes the 50 million euro sales milestone 07/04/2023
- 2013: Purchase of Fusalp by René Lacoste's grandchildren, 6 million euros and 30 employees
- - Fiscal 2022-2023: Sales of 51 million euros. Sales 21/22: 42 million euros.
- - Number of employees: 200.
- - Objective: sales of 100 million euros within three years.
- -Business mix: 50% women's, 50% men's.
- - Spring-summer collection share of sales: nearly 15%.
- - Sales growth in 2022: +88% worldwide, +145% in France.
- - International presence: 8 subsidiaries, 50% of sales.
- - Number of boutiques: 50, representing 80% of sales.
- - Expansion planned, particularly in the USA, currently Fusalp's sixth-largest market.
- - Successful breakthrough in South Korea, now Fusalp's fourth market.
Fashion labels capitalize on ski's upmarket positioning 06/03/2023
- The move upmarket in skiing is evident in the windows of sports equipment boutiques
- Canada's Mackage opens a second boutique in Megève
- Fusalp, too, is on cloud nine. French customers remain the brand's number one clientele.
- Last year, Fusalp opened a boutique in Val d'Isère. The brand is now present in seven resorts (Courchevel, La Clusaz, Avoriaz, Méribel...), each with its own outlet and a reseller.
How Fusalp has successfully moved upmarket 15/11/2022
- Sophie and Philippe Lacoste took over the company in 2013
- lifestyle accounts for 50% of sales
- Sales of €40 million
- some fifty boutiques
- 2022 start of own network in North America
- Americans are already the second-largest customer base on the brand's website
Studies mentioning this company
Other companies mentioned:
- Skis Rossignol
- Salomon (Amer Sport groupe)
- Fusalp
- MILLET MOUNTAIN GROUP
- Atomic
- Head
- Burton Snowboards
- Intersport France
- Go Sport France
- Glisshop (Lafreto groupe)
- PIQ
- Black Crows
- Dynastar
- Fischer Sports
- Zag Skis
- Armada Skis (Au Vieux Campeur)
- Line Skis
- Movement Skis
- Elan Skis
- Volkl
- Scott Sports
- K2 Sports
- Stöckli
- Nordica (Tecnica Group)
- Blizzard (Tecnica)
- The North Face
- Quiksilver Bilabong
- Helly Hansen
- Columbia Sports Wear
- Odlo
- Oakley
- Picture Organic Clothing
- Commencal
- Amer Sport Groupe (Wilson et Salomon)
- Béal Cordes
- Skiset Compagnie des loueurs de skis
- Sport 2000
- Amer Sports France
- Inook
Other companies mentioned:
- Skis Rossignol
- Fusalp
- MILLET MOUNTAIN GROUP
- The North Face
- Canada Goose
- Spyder
- Ortovox (Schwan- Stabilo)
- Go Sport France
- Patagonia
- Cimalp
- Salomon (Amer Sport groupe)
- Blizzard (Tecnica)
- Quiksilver Bilabong
- Helly Hansen
- Columbia Sports Wear
- Odlo
- Oakley
- Picture Organic Clothing
- Ekosport
- Bergfreunde (Decathlon groupe)
- Snowleader
Other companies mentioned:
- Skis Rossignol
- Salomon (Amer Sport groupe)
- Fusalp
- Head
- Atomic
- Burton Snowboards
- Dainese
- BasicNet Group (Superga, K-Way)
- CMP Campagnolo
- Nordica (Tecnica Group)
- Karpos
- Decathlon Groupe
Other companies mentioned:
- Decathlon Groupe
- Intersport France
- Lacoste Groupe
- Salomon (Amer Sport groupe)
- Doudounes JOTT
- Patagonia
- Fusalp
- Palm Angels (New Guards Group)
- Adidas
- Circle Sportswear
- Skis Rossignol
- Nike