Turnover: 51 million EUR (2023)

Country: France

Founded in Annecy in 1952, Fusalp is a winter clothing brand. Its positioning is premium: the core offering is around 750 euros

The company currently generates more than 50 percent of its sales in retail through its website and a network of 23 stores, 10 of which it owns and 13 of which are affiliates. Fusalp is also present in more than 400 outlets worldwide through multi-brand stores

In terms of R&D, the brand focuses its research on two main themes: warmth (Fusalp has filed an international patent on thermoregulation) and the versatility of garments

News

Fusalp: Sophie Lacoste, awarded for her audacityp 23/11/2023

  • Fusalp was founded in 1952. Fusalp has grown from annual sales of 6.2 million euros to 52 million euros.
  • Fusalp aims to achieve sales of 100 million euros within three years.
  • Fusalp has 64 boutiques in several countries, including Europe, Lebanon, South Korea, Scandinavia and the United States.

passes the 50 million euro sales milestone 07/04/2023

  • 2013: Purchase of Fusalp by René Lacoste's grandchildren, 6 million euros and 30 employees
  • - Fiscal 2022-2023: Sales of 51 million euros. Sales 21/22: 42 million euros.
  • - Number of employees: 200.
  • - Objective: sales of 100 million euros within three years.
  • -Business mix: 50% women's, 50% men's.
  • - Spring-summer collection share of sales: nearly 15%.
  • - Sales growth in 2022: +88% worldwide, +145% in France.
  • - International presence: 8 subsidiaries, 50% of sales.
  • - Number of boutiques: 50, representing 80% of sales.
  • - Expansion planned, particularly in the USA, currently Fusalp's sixth-largest market.
  • - Successful breakthrough in South Korea, now Fusalp's fourth market.

Fashion labels capitalize on ski's upmarket positioning 06/03/2023

  • The move upmarket in skiing is evident in the windows of sports equipment boutiques
  • Canada's Mackage opens a second boutique in Megève
  • Fusalp, too, is on cloud nine. French customers remain the brand's number one clientele.
  • Last year, Fusalp opened a boutique in Val d'Isère. The brand is now present in seven resorts (Courchevel, La Clusaz, Avoriaz, Méribel...), each with its own outlet and a reseller.

How Fusalp has successfully moved upmarket 15/11/2022

  • Sophie and Philippe Lacoste took over the company in 2013
  • lifestyle accounts for 50% of sales
  • Sales of €40 million
  • some fifty boutiques
  • 2022 start of own network in North America
  • Americans are already the second-largest customer base on the brand's website

Studies mentioning this company

The ski equipment market - France

Other companies mentioned:

  • Skis Rossignol
  • Salomon (Amer Sport groupe)
  • Fusalp
  • MILLET MOUNTAIN GROUP
  • Atomic
  • Head
  • Burton Snowboards
  • Intersport France
  • Go Sport France
  • Glisshop (Lafreto groupe)
  • PIQ
  • Black Crows
  • Dynastar
  • Fischer Sports
  • Zag Skis
  • Armada Skis (Au Vieux Campeur)
  • Line Skis
  • Movement Skis
  • Elan Skis
  • Volkl
  • Scott Sports
  • K2 Sports
  • Stöckli
  • Nordica (Tecnica Group)
  • Blizzard (Tecnica)
  • The North Face
  • Quiksilver Bilabong
  • Helly Hansen
  • Columbia Sports Wear
  • Odlo
  • Oakley
  • Picture Organic Clothing
  • Commencal
  • Amer Sport Groupe (Wilson et Salomon)
  • Béal Cordes
  • Skiset Compagnie des loueurs de skis
  • Sport 2000
  • Amer Sports France
The ski clothing market - France

Other companies mentioned:

  • Skis Rossignol
  • Fusalp
  • MILLET MOUNTAIN GROUP
  • The North Face
  • Canada Goose
  • Spyder
  • Ortovox (Schwan- Stabilo)
  • Go Sport France
  • Patagonia
  • Cimalp
  • Salomon (Amer Sport groupe)
  • Blizzard (Tecnica)
  • Quiksilver Bilabong
  • Helly Hansen
  • Columbia Sports Wear
  • Odlo
  • Oakley
  • Picture Organic Clothing
  • Ekosport
  • Bergfreunde (Decathlon groupe)
  • Snowleader
The ski equipment market - Italy

Other companies mentioned:

  • Skis Rossignol
  • Salomon (Amer Sport groupe)
  • Fusalp
  • Head
  • Atomic
  • Burton Snowboards
  • Dainese
  • BasicNet Group (Superga, K-Way)
  • CMP Campagnolo
  • Nordica (Tecnica Group)
  • Karpos
  • Decathlon Groupe
The sportswear market - France

Other companies mentioned:

  • Decathlon Groupe
  • Intersport France
  • Lacoste Groupe
  • Salomon (Amer Sport groupe)
  • Doudounes JOTT
  • Patagonia
  • Fusalp
  • Palm Angels (New Guards Group)
  • Adidas
  • Circle Sportswear
  • Skis Rossignol
  • Nike

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