The French herbal medicine market is valued at €780 million. The global herbal medicine market is close to $200 billion. Europe is the leading market for herbal medicines. The phytotherapy market includes phytotherapy, aromatherapy and gemmotherapy. In France, the aromatherapy market is estimated at €248 million, gemmotherapy at €3.4 million and medicinal plants at €224 million 1. The French market is largely driven by pharmacies and parapharmacies, which account for 74% of sales of phytotherapy products, Phytotherapy: an evolving market fuelled by natural health trends In a country where nearly two out of five people consider themselves ill-informed about natural treatments, and where one in three doubts their efficacy, the industry has managed to thrive, demonstrating the growing popularity of alternative medicine. Phytotherapy, the practice of medicine using plants and plant extracts, has found itself at the forefront of this movement, responding to a public seeking less toxic, more
