The French market for baby care and hygiene products (excluding diapers) is stable, estimated at around 300 million euros. The global market for hygiene and care products is estimated at $24.5 billion, with annual growth of 6%. In France, around 750,000 babies are born every year, and demand for baby care products remains strong In recent years, the French market for baby care products has seen a significant shift towards the consumption of organic products, due to parents' growing concerns about the chemical composition of traditional baby care products. The baby hygiene and care market includes soaps, bath products, creams and skin care products, and wipes . Wipes account for around half the market (€150 million). Mothers aged between 25 and 34 are the main purchasers of baby care and hygiene products. They prefer established brands, considered reliable because of their history and reputation. Three quarters of parents have bought baby care products online at least once. Consumer spe
