The global cosmetics market continued to grow, with Europe and the United States leading the way, followed by China and Japan. Organic and natural cosmetics enjoyed particular success, reflecting changing consumer preferences towards more sustainable, healthier products. Despite a 4.8% drop in cosmetics sales in Belgium, the organic segment of this market is holding up well, reflecting consumer interest in environmentally-friendly alternatives. In 2020, at the height of the COVID-19 pandemic, demand for hygiene-related cosmetics increased, while beauty-related items such as perfumes and make-up may have experienced a slowdown. E-commerce also saw growth for cosmetics, with 29% of Belgians buying these products online in 2020 - a notable increase on 15%. Major players such as L'Oréal and the Clarins group, as well as Belgian specialists like Inula, continued to compete and innovate in this dynamic market, emphasizing the importance of ecological practices and product traceability. Belgi
