Pub market estimated at over €11 billion The market for establishments selling alcoholic beverages, such as cafés, pubs, bars, hotels and restaurants (Horeca), slowed significantly during the COVID-19 pandemic, but has recovered rapidly. Sales are expected to reach pre-crisis levels by 2022. The global market is expected to reach $467.4 billion in 2027, with a CAGR of 5.09% between 2023 and 2027. The French pub market France has over 22,000 public houses. In response to the decline in alcohol consumption over the past two decades, establishments have begun to diversify their offer by offering a wider variety of non-alcoholic beverages. One of the main trends observed in France is the decline in alcohol consumption over the past two decades, which contrasts with the increase in sales in drinking establishments. Over the past twenty years, household budgets for alcoholic beverages have declined in favor of non-alcoholic beverages. French consumers are very attached to bars and pubs, whic
