In France, around 700,000 suits are sold every year, a very small proportion of which are made-to-measure. More than 2 million suits were sold 10 years ago. The global men's suit market, valued at $29.675 billion in 2022, is expected to grow at an average annual rate of 2.77% to 2028. Europe holds the largest market share (26%), followed by North America (22%). The made-to-measure suit segment, though a niche, is proving resilient and innovative. The French made-to-measure suit market The French apparel market, which includes made-to-measure suits, saw a sharp decline in 2020, with sales of €3 billion, but rebounded in 2022, reaching over €4 billion. Telecommuting has further accelerated this trend, particularly during the health crisis, which led to a drop of over 50% in suit sales. Only a small percentage of men buy a suit each year, and despite the decline in traditional suit wear, certain market segments, such as the made-to-measure sector, are holding up well. The rise of sartoria
