Jewelry sales in France exceed €3 billion The market is characterized by a high concentration of brands in large global groups. In 2023 production of precious jewelry is estimated at 4.7 billion euros while costume jewelry is over 500 million euros . Most jewelry purchases are made by women themselves, particularly those aged 30 to 45 and belonging to higher socio-professional classes. E-commerce has carved out a significant place for itself among urban dwellers and young people. Women are more likely to buy jewelry, generally spending between 160 and 170 euros, while men, who account for a smaller percentage of buyers, spend around 230 to 240 euros. Between 25 and 30% of consumers spend more than 300 euros per purchase, 20% between 100 and 300 euros and between 25 and 30% between 50 and 100 euros. Rings stand out as the preferred choice for both men (50%) and women, with men showing a 45-50% preference for rings. More than half of young people (18-34) have purchased jewelry at least o
