In France, the number of podcast listeners exceeds 20 million. The global podcast market is estimated at over $18 billion, with North America holding 40% of the market at 39.1%. The number of podcasts produced worldwide fell sharply by 80% between 2020 and 2022, from 1.02 million to 224,000. Active podcasts, i.e. those with more than 10 episodes, remained stable at around 370,000. Podcasts have become an important medium for broadcasting audio content, taking advantage of Internet platforms and varying in format from native podcasts, created specifically for online consumption, to rebroadcast podcasts, derived from radio programs already broadcast. In France, the median age of native podcast listeners is around 30. They are classified as executives, are married and have children. There is a preference for podcasts lasting less than 15 minutes. The preferred time for podcast consumption is the morning. Most listeners listen to podcasts via smartphones or computers. The majority of Frenc
