Sintesi

Since 2020, the global last-mile delivery market has exhibited robust growth, driven significantly by the surge in e-commerce, particularly accentuated by the COVID-19 pandemic. The market, which was valued at $131.5 billion in 2021, is expected to ascend at an annual growth rate of 8.13%, reaching $288.9 billion by 2031. The technological advancements in autonomous last-mile delivery are forecast to further propel the market, with an impressive 27.8% CAGR predicted through 2026, leading to a $47.69 billion valuation. In particular, Italy's e-commerce sector, having surpassed revenues of 41 billion euros, continued to thrive with online purchases reaching €48.1 billion in 2022, despite facing economic challenges due to the energy crisis and geopolitical instability.

Key players in the Italian market include Amazon.it, Poste Italiane, and BRT, with Poste Italiane and Amazon Logistics expanding their share in volume and revenue amidst rising online sales. Sustainability emerges as a pivotal consideration, with companies like DHL Express Italy integrating electric vehicles into their fleets, and Urban Sustainable Mobility Plans are becoming more significant in improving transport systems while aligning with environmental goals. The regulatory landscape, however, remains complex, with ongoing debates about the definition and implications of parcel delivery as a postal service and the need for legal clarity in last-mile operations.

Demand Trends in the Italian Last-Mile Delivery Market

The Italian last-mile delivery market is currently experiencing robust growth, driven primarily by the surge in e-commerce and the increasing number of consumers turning to online platforms for their purchases. Online sales have notably bolstered the last-mile delivery segment, which is integral to ensuring customer satisfaction by facilitating the quick transfer of goods from sellers to buyers' residences. One of the most striking growth patterns in this market can be observed through the increasing use of online retail channels, particularly in the aftermath of the COVID-19 pandemic. The pandemic has had a significant positive impact on the industry, with nine out of ten companies witnessing a surge in deliveries, some noting an increase as high as between 40 to 60 percent. This rise in e-commerce has entailed that companies now face the challenge of coping with higher volumes of deliveries, while also aiming to meet consumer expectations regarding quick and efficient service delivery. Particularly in Italy, the online consumer base, which stood at approximately 38 million, is anticipated to escalate to more than 40 million by 2023.

A notable mention is the thriving apparel and food sectors within e-commerce, perceived as the most profitable avenues. In 2022, online purchases accounted for over €48 billion, a marked increase of about 20 percent compared to the previous year. This increase has been despite external factors such as the energy crisis, geopolitical instability, and the revival of brick-and-mortar store activities. Within this burgeoning market framework, the arrival of autonomous last-mile delivery methods—including drones, ground robots, and autonomous vehicles—has been earmarked to propel industry growth even further. The autonomous last-mile delivery market itself has seen a substantial valuation and is projected to grow remarkably over the next few years. The market also observes sustainability as an emerging trend, with companies actively seeking to diminish the environmental impact of their delivery processes. The introduction of electric vehicles in delivery fleets and investments in green technology showcase the sector's commitment to eco-friendliness, an aspect that is becoming increasingly important both from a strategic standpoint and due to regulatory pressures. In conclusion, the Italian last-mile delivery market is in a transformative phase, with significant growth potential tethered to e-commerce expansion, sustainability measures, and technological innovations. Companies that cater to the rising demand and align with consumer preferences for rapid and environmentally conscious delivery options are well-positioned to thrive in this dynamic market setting.

Key Competitors in the Italian Last-Mile Delivery Landscape

The Italian last-mile delivery market is a dynamic and evolving space with several major players who are redefining the customer experience with their innovative approaches and extensive reach. Here's an overview of the key competitors in the market:

  • Amazon Logistics : Amazon, the gargantuan e-commerce platform, operates its own logistics arm known as Amazon Logistics. Leveraging its advanced technological infrastructure and vast distribution network, it provides prompt and reliable delivery services, often with customizable options such as Amazon Prime, which offers expedited shipping for members.
  • Poste Italiane : The Italian Post Office, Poste Italiane, stands as a crucial component in the country's last-mile delivery service. As an entity with historical significance and a robust nationwide network, it plays a pivotal role in facilitating e-commerce deliveries, with a significant market share.
  • DHL Express Italy : A leader in global logistics, DHL Express Italy is known for offering cutting-edge last-mile delivery solutions. Their emphasis on real-time tracking and efficient fleet performance mark them as a favorite choice for businesses looking to enhance their supply chain and fulfillment services.
  • BRT : Also known as Bartolini, BRT is a major courier service in Italy that specializes in express transport. Their extensive coverage through a wide network of branches and partnerships, like that with DPDgroup, ensures swift delivery services not only nationally but also across Europe.
  • GLS : GLS Group offers integrated logistics services that span reliable shipping solutions across 41 countries. Their comprehensive European network and expertise in local markets make them a go-to courier for flexible and tailored shipping options.
  • FedEx : FedEx Corporation is a global shipping magnate that offers a wide array of transportation, e-commerce, and business services. Their express shipping and logistical solutions feature prominently in facilitating quick and dependable last-mile deliveries.
  • UPS : With a vision to advance the global marketplace by delivering what matters, United Parcel Service (UPS) brings its end-to-end smart logistics network to bear in offering expedient and scalable last-mile delivery services across varied geographies and sectors.

Despite operating in a market with growing complexities, these companies have proven their mettle by their ability to adapt, innovate, and consistently meet the increasing demands of e-commerce and last-mile logistics. They have each cultivated unique strengths that make them competitive players in the Italian and global markets, be it through technological prowess, extensive networks, or strategic partnerships.

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  • Pagine : 30 pags
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  • Ultimo aggiornamento : 01/12/2022
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Riepilogo ed estratti

1 Market Overview

1.1 Definition and presentation

This metaphor refers to the precise moment when goods are transferred from the point of production or sale to the final destination usually considered the buyer's home. This part of logistics usually takes place in a very short time so as to increase customer satisfaction. Over the past 10 years, the last-mile market has grown exponentially given the advent of e-commerce and online sales.

The global last-mile delivery market is expected to grow by 8.13 percent per year in the coming years, reaching a value of $288.9 billion in 2031. In 2021, the market is worth $131.5 billion.This growth is due to the increasing demand for omichannel retailing and the growing penetration sales via e-commerce in emerging economies such as Thailand, Indonesia and India.

In Italy, the last-mile market has good growth prospects due to the increase in the use of e-commerce. Italian online consumers number 38 million and are expected to reach 41 million by 2023. In addition, total e-commerce revenue in 2019 has surpassed the 41 billion mark with an increase of 18 percent over the previous year. In favor of this market is the Urban Plan for Sustainable Mobility (PUMS), which provides for the establishment of urban consolidation centers i.e., multifunctional hubs dedicated to the collection, sorting and distribution of goods. As a consequence of this, the logistics real estate market is also gaining in importance. Many investors, including foreign ones, are in fact increasing their exposure in logistics by buying real estate in strategic locations characterized by a high level of connectivity. As stated by Marco Pellò, Italian head of one of the largest real estate investment companies (Nuveen Real Estate), in the future there will be a big development of infrastructure for the replenishment of physical stores and for the management of goods ordered through e-commerce.

1.2 The global market

The last-mile delivery market

The global last-mile delivery market is expected to grow by *.** percent per year in the coming years, reaching a value of $***.* billion in ****. In ****, the market is worth $***.* billion .

The Asia-Pacific region is expected to see the greatest growth in the coming years, driven by demand from ...

1.3 Italian Market

in ****, the turnover generated by last-mile delivery activities in Italy was more than *.* billion euros: in particular, we note a strong growth of almost * billion euros compared to the turnover in ****, when the value was *.** billion euros. In the same year, BRT was the leading parcel carrier by volume, accounting for ...

1.4 Covid Impact

The covid has had a positive impact in the industry: last-mile deliveries have increased and optimism has grown for e-commerce companies: * out of ** companies (***) noted an increase in deliveries during the pandemic, with growth levels reaching ** percent.this is the finding of Geotab, a global player in IoT and connected vehicles, ...

2 Demand analysis

Demand analysis: the Italian eShopper

DHL provides us with data on Italian eShoppers' preferences regarding delivery mode:

**% of people want clear information about delivery methods, **% rate online tracking positively **% clear that they want to receive a text message when the package is being delivered **% of Millennials choose a retailer solely on the basis of its ...

2.2 Demand analysis: distributors

The majority of distributors do not do last-mile delivery directly. They outsource this link in the value chain to general logistics companies or companies that specialize in the last mile. Thus, distributors are the direct customers of these logistics companies and try to align their needs with those of the end ...

2.3 e-Commerce as a growth driver

Also based on Geotab 's research, overall, * in * companies (***).

Most profitable e-Commerce sectors Italy, ****, in percent Source: ****

In ****,online purchases in Italy are worth €**.* billion (***) in services.

Turnover of the e-Commerce sector in Italy Italy, ****-****, in billions of euros Source: ****

2.4 The seasonality of demand

Demand for last-mile services peaks during two periods when demand for online shopping is particularly strong; Black Friday/Cyber Monday and the Christmas season.

According to an estimate by the eCommerce B*c Observatory by Netcomm and Politecnico di Milano, between Black Friday (***), Italians spent about *.* billion euros online in ****, or ...

3 Market structure

3.1 The main market players

E-Commerce Sites

Amazon.it leads the Italian ecommerce market, with net sales of $*,*** million in **** generated in Italy, followed by shein.com with $*,*** million. Third place is occupied by zalando.it with $*** million in sales. Apple.com is the fourth largest online store in Italy with net sales of $*** million in ...

3.2 Real estate investment in the last-mile logistics sector

Many investors, including foreign ones, are in fact increasing their exposure in logistics by buying properties in strategic locations characterized by a high level of connectivity, as in the case of Last- Mile logistics hubs. As stated by Marco Pellò, Italian head of one of the largest real estate investment companies ...

3.3 Digital transformation of the industry: Telematics and the last mile

Evolving end-user demands call for a renewal in the approach to last-mile management, to be achieved under the banner of Digital Transformation. Increasingly stringent standards, in fact, can only be met through state-of-the-art delivery systems that leverage modern technologies to achieve maximum efficiency. It is, however, a path based on progressive ...

3.4 The food delivery platforms

There are several food delivery operators in Italy: Just Eat, Glovo, Deliveroo, UberEats, etc. Summarily, the type of business proposition for those who join the platform is similar for all competitors. Of variable there is the cost of signing up to the platform (***); in addition, promotional marketing includes free delivery campaigns; ...

4 Supply analysis

4.1 Analysis of service types

In the field of logistics and transportation, the concept of last mile or last mile refers to the actual delivery of the item to the customer, which can take place at the customer's home, store, or by click & collect. Click & collect is the ability to order a product online and pick ...

4.2 Price analysis

Amazon provides us with comprehensive data on the delivery costs of various products. Prices are divided based on different types of service (***) and different types of products shipped. There is also a distinction according to whether delivery is made to the home or by click and collect (delivery to the pickup ...

4.3 Supply trends: the issue of sustainability

Several initiatives have been put in place by last-mile logistics companies, all of which are directed toward maximum environmental sustainability, either by strategic choice or by imposition from above. In fact, the restrictions increasingly present in city centers on the circulation of endothermic engines affect commercial transport as much as private ...

4.4 Other emerging supply trends

The last mile is an area where new solutions are being experimented with all the time from a service optimization perspective.

On the one hand, merchants are working to offer greater speed and flexibility to their customers, and on the other logistics players are focusing on innovative distribution strategies to support ...

5 Regulations

5.1 Rules and Regulations

Regulatory chaos over last-mile logistics

Online sales and, consequently, home deliveries of small packages are also on the rise in Italy. This is certainly positive news for the entire logistics industry, but it is creating an explosive situation from a regulatory point of view, which may cause a legal battle between ...

5.2 The Urban Sustainable Mobility Plan

A PUMS (***) is a strategic plan that builds on existing planning tools and gives due consideration to the principles of integration, participation and evaluation to meet the mobility needs of people and goods today and tomorrow with the aim of improving the quality of life in and around cities.

The policies ...

6 Positioning of actors

6.1 Segmentation

  • Shein Italie
  • JUST-EAT ITALY S.R.L.
  • DELIVEROO ITALY S.R.L.
  • DHL Italie
  • BRT Italia
  • Poste Italiane

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