The soft drinks market - Spain

Soft drinks are often very sweet and come in a variety of forms: cans, plastic bottles, glass bottles, etc. The two best-known companies in this sector are Coca-Cola and Pepsi, which account for the majority of sales in Spain. The two best-known companies in this sector are Coca-Cola and Pepsi, which account for the majority of sales in Spain. The market is segmented into carbonated and non-carbonated soft drinks, and is highly seasonal, with demand peaking in the warmer months of the year. In Europe, the market is dominated by Germany, France and Italy. Spain is Europe's 4th-largest market, with a positive growth trajectory. Young people are consuming more and more sweetened beverages, which have become part of everyday life. The main producers in the Iberian market are Coca-Cola Iberia Partners, J. Garcia Carriòn, Schwepps, Pepsico Bebidas Iberia, Font Salem and Refresco Iberia. The covid-19 pandemic had a very distinct effect on sales of soft drinks, depending on the distribution channel in question. For supermarket sales, the effect was slightly positive, with an increase in sales of soft drinks. conversely, sales of soft drinks in cafés, bars, restaurants and hotels collapsed. The upturn in out-of-home consumption channels in 2021 is expected to gain momentum in the months ahead, revitalizing the sector.